Influencer Marketing Specialist

4 weeks ago

Chennai, India echoVME Full time

Role & responsibilities

  • Develop and execute influencer marketing campaigns that align with brand and client objectives.
  • Identify, segment, and onboard influencers based on niche, audience demographics, and engagement metrics.
  • Build and maintain strong relationships with influencers for ongoing collaborations.
  • Craft clear, compelling, and personalized outreach messages to influencers for each campaign.
  • Manage end-to-end influencer communications, including follow-ups and query resolution.
  • Negotiate deliverables and pricing to optimize ROI within the allocated campaign budget.
  • Maintain and regularly update the Influencer Management Sheet with complete influencer data.
  • Track and ensure timely delivery of influencer content (posts, stories, reels, videos).
  • Collaborate with internal teams to align influencer strategies with overall marketing plans.
  • Analyze campaign performance and prepare reports with actionable insights.

Desired Candidate Profile:

  • Passionate about influencer marketing and digital trends.
  • Strong organizational and relationship-building skills.
  • Ability to communicate effectively and negotiate with influencers.
  • Comfortable managing multiple campaigns with tight timelines.
  • Attention to detail with a proactive and result-oriented mindset.

Required Experience, Skills, and Qualifications:

  • Bachelors degree in Marketing, Communications, or a related field.
  • 02 years of experience in influencer marketing or a similar role.
  • Familiarity with social media platforms, influencer databases, and Excel-based reporting.
  • Strong written and verbal communication skills.
  • Experience working with paid and barter collaborations preferred.

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