Influencer Marketing

4 days ago


Chennai Tamil Nadu, India Matrimony.com Full time

MarketingTamil NaduPosted On
26 May 2025
End Date
16 Jul 2025
Required Experience
NA
- Basic Section

New Job TitleNo. Of Openings

1

BAND

Band 1

Grade

Level 2

Designation

Executive

Campus/Non CampusEmployment TypeRequisition Type

New

Employee CategoryTAT

30

Closing Date

16 Jul 2025
- Organisational

Company

Matrimony.Com

Business Unit

Group Functions-Common

Department

Marketing

Sub Department

Marketing

Country

India

Region

Tamil Nadu

State

Tamil Nadu

City

Chennai

Working Location

Beliciaa Towers

IndustryFunctional AreaRole- Skills

Skill

INFLUENCER MARKETING

MARKET RESEARCH

BRAND MANAGEMENT

MARKETING

DIGITAL MARKETING

MARKETING COMMUNICATIONS

SOCIAL MEDIA MARKETING

BUSINESS DEVELOPMENT

COMPETITIVE ANALYSIS

MARKETING STRATEGY

CRM

Minimum Qualification

No data available
- Job Description

**Job Title: Executive**

Role Ovrerview:
Key Responsibilities:

- Discovering and identifying the right influencers for brand collaborations.
- Liaising with social media and influencer agencies to facilitate partnerships.
- Briefing agencies on campaign objectives, target audience, and brand messaging.
- Ensuring the proper execution of influencer campaigns, including monitoring timelines and deliverables.
- Evaluating scripts and content to ensure alignment with brand guidelines and messaging.
- Tracking and analyzing campaign performance metrics to measure success and identify areas for improvement.
- Building and maintaining relationships with influencers and agencies to foster long-term partnerships.

**Required Skills**:

- Strong understanding of social media platforms and influencer marketing trends.
- Basic content writing skills to develop engaging briefs and evaluate content.
- Excellent negotiation and communication skills to collaborate effectively with influencers and agencies.
- Ability to multitask and prioritize tasks in a fast-paced environment.
- Analytical mindset with the ability to interpret data and make data-driven decisions.

**Qualifications**:

- Bachelor's degree in Marketing, Communications, or related field.
- 1-3 years of experience in influencer marketing or social media management.
- Proven track record of successful influencer collaborations and campaign execution.
- Proficiency in social media analytics tools and platforms.

Location: Chennai


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