Email Marketer

7 days ago

Hyderabad Telangana, India Plane Software, Inc. Full time

**About Plane**
Plane is an incisive response to config-heavy, opinionated, and restrictive project management software. Read our manifesto.

In just two years, Plane’s grown to #1 in its category on GitHub and become a viable open-core alternative to Jira, Monday, Wrike, Asana, ClickUp, and Linear, not to mention all-in-one tools like Notion or Obsidian.

Our growth has come on the back of the product’s true flexibility without artificial limits, simple configurations that work out of the box, and thoughtfully packaged features that nurture our customers’ growth instead of punishing it.

As a modern product start-up, we obsess over new and power users equally. Our mission is to empower teams everywhere with the simplest, most delightful work management experience on the planet. Our vision is to become the WorkOS of the future with a workbench of unified tools and techniques that intuitively and progressively form a greater whole for knowledge workers.

We’re well capitalized, backed by OSS Capital, and are revenue-positive. Our coworkers include ex-Microsoft, Deloitte, [24]7, Nutanix, and Yahoo in our 50-strong human force today.

**About the team**
The Marketing team at Plane owns two key metrics—PLG revenue and PQLs for Sales. _If you have to Google those terms, you will probably not be a fit for this position_.

This position is on the most collaborative team at Plane. Marketing works closely with,
- Product Management for roadmaps, features, launches, and campaigns
- Product Design for previews, product-specific assets, and use cases
- Engineering for updates, breaking changes, upgrades, and improvements, and finally,
- Sales to help convert our significant inbound interest into customers across the mid-market and enterprise segments

Everything the team does is in the service of revenue, of which we own a significant chunk via product-led initiatives and experiments. This means we own and execute our web strategy, content strategy, and conversion strategy across several channels and personas with unrelenting focus on moving our self-serve users from point A through to paid conversions.

**Role and responsibilities**

**In this role, you will,**
- Design, create, and optimize drips working closely with our Growth Marketer
- Create and manage periodic newsletters, feature announcements as needed, nurture sequences, and win-back campaigns

**You will be successful if you,**

**You should ideally have,**
- Strong copywriting skills with data to back your content decisions
- Knowledge and experience of domain warming, CAN-SPAM and other laws, SPAM scores, domain authority, and double-opt ins

**Why Join Plane?**
- Be part of a global product team driving meaningful impact worldwide.
- Thrive in a collaborative, innovation-driven environment that prioritizes continuous learning.
- Experience a vibrant and supportive company culture.
- Join a high-growth organization with exciting opportunities for advancement.

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