Email Marketing Specialist

3 days ago

Hyderabad Secunderabad Telangana, India beBeeCampaign Full time ₹ 1,04,000 - ₹ 1,30,878

Campaign Developer Job Description

As a Campaign Developer, you will be responsible for creating and deploying email campaigns that engage our audience and drive results. This role requires a strong understanding of email platforms, HTML coding, and creative design.

The ideal candidate will have a solid foundation in HTML/CSS, experience with email development, and excellent attention to detail. They will also possess strong communication skills and be able to work effectively with cross-functional teams.

  • Main Responsibilities:
  • Solid knowledge of email platform(s)
  • Hand-code HTML files optimized for email
  • Responsive and fluid conversion of Photoshop documents to HTML optimized for email
  • Act as content creation expert for clients and account team(s)
  • Execute simple image editing on provided PSDs
  • Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed
  • Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
  • Coordinate with account team and clients to fulfill email content creation and change requests
  • Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
  • Conduct content quality assurance checks to ensure the mailing meets client expectations
  • Recognize opportunities for coding efficiencies (i.e. templates/wireframes)
  • Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
  • Maintain role related and project-specific internal reference documentation
  • Create and modify static landing pages as needed
  • Perform code & creative reviews to optimize emails
  • Follow code & QA best practice
Requirements
  • Qualifications:
  • Bachelor's degree (BTECH) OR Masters (MBA)
  • 1 – 4 years of email or web development experience
  • Advanced knowledge of HTML / CSS for email
  • Intermediate knowledge of responsive & fluid code optimized for email
  • Basic knowledge of XML
  • Excellent attention to detail
  • Demonstrated communication skills

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