
Senior Email Marketing Strategist
1 week ago
We're seeking a results-driven Email Marketing Specialist to spearhead our B2B lead generation efforts. The ideal candidate will have hands-on expertise in email strategy, list segmentation, automation, and campaign optimization to drive high-quality leads for our sales team.
Essential Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Proven experience in B2B email marketing and lead generation, with a strong understanding of outbound and inbound strategies.
- Excellent copywriting skills tailored for B2B decision-makers.
- Strong analytical skills and ability to interpret campaign data into actionable insights.
Preferred Skills & Experience:
- Experience targeting industries like SaaS, IT Services, Legal, or Professional Services.
- Familiarity with lead scoring and B2B buyer personas.
- Ability to integrate email strategy with LinkedIn outreach and content marketing funnels.
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