Senior Email Campaign Developer

Unlock Your Potential as a Senior Email Campaign Developer

We are seeking an exceptional Senior Email Campaign Developer to spearhead the design, development, and optimization of high-impact email campaigns that drive engagement, retention, and conversion.

This role is ideal for a seasoned developer with in-depth experience in HTML/CSS for email, marketing automation platforms, and a strong understanding of digital communication strategies.

As a Senior Email Campaign Developer, you will collaborate closely with creative, marketing, and technical teams to deliver cutting-edge email experiences that perform seamlessly across devices.

• Design, build, and maintain responsive HTML emails that are visually appealing, functional, and optimized for all major email clients and devices.
• Ensure pixel-perfect fidelity between design mockups and final email output.
• Implement dynamic content blocks, personalization, and conditional logic in email templates.

Responsibilities:

Email Campaign Development:

- Design, build, and maintain responsive HTML emails that are visually appealing, functional, and optimized for all major email clients and devices.

- Ensure pixel-perfect fidelity between design mockups and final email output.

- Implement dynamic content blocks, personalization, and conditional logic in email templates.

Marketing Platform Integration:

- Build and configure email campaigns within major Email Service Providers (ESPs) like Salesforce Marketing Cloud (SFMC), Adobe Campaign, ExactTarget, or similar platforms.

- Leverage AMPscript, Handlebars, or similar scripting languages for dynamic personalization and data-driven content delivery.

- Integrate third-party APIs to pull in real-time data and automate campaign workflows.

Code Quality & Testing:

- Optimize code for maximum deliverability and rendering consistency across Outlook, Gmail, Apple Mail, and mobile clients.

- Use tools such as Litmus, Email on Acid, or Inbox Inspector to perform cross-platform rendering tests.

- Debug and resolve rendering issues or ESP-specific limitations.

Campaign Automation & Workflow Design:

- Collaborate with marketing automation strategists to develop complex workflows and journey builder sequences.

- Implement triggers, user segmentation, and drip campaigns with performance-focused logic.

Asset & Design Management:

- Work with Adobe Creative Suite (Photoshop, Illustrator) and tools like Figma to manage assets and convert visual concepts into functional emails.

- Maintain a design system and reusable code modules for consistency and efficiency.

Technical Skills:

• Strong expertise in HTML5 and CSS3 specifically for email development (table-based layouts, inline styles, media queries, etc.).
• Proficiency with JavaScript basics for interactive email components (where supported).
• Experience with Salesforce Marketing Cloud, Adobe Campaign, ExactTarget, or other major ESPs.
• Hands-on experience in AMPscript, SQL, or scripting languages used in ESPs.
• Familiarity with responsive frameworks like Foundation for Emails (Ink) or custom media query-based solutions.
• Knowledge of CAN-SPAM, GDPR, and email deliverability best practices.

Skills:

• Experience with marketing automation tools (e.g. Journey Builder, Automation Studio).
• Understanding of REST/SOAP APIs for campaign data integration and personalization.
• Familiarity with version control tools such as Git for email asset management.
• Exposure to email analytics, A/B testing, and performance reporting.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or a related discipline.
• 5+ years of experience in email campaign development, preferably in a lead or senior technical role.

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