Campaign Developer

2 weeks ago

Hyderabad, Telangana, India Zeta Global Full time ₹ 8,00,000 - ₹ 12,00,000 per year

The Campaign Developer is responsible for end-to-end technical coding for email campaigns (inclusive of HTML conversion, platform integration, quality assurance, editing, testing, and deployment). This role ensures consistency with brand elements and deliverers a flexible email framework to enable dynamic content.

Responsibilities:

  • Solid knowledge of email platform(s)
  • Hand-code HTML files optimized for email
  • Responsive and fluid conversion of Photoshop documents to HTML optimized for email
  • Act as content creation expert for clients and account team(s)
  • Execute simple image editing on provided PSDs
  • Work with pre-existing or client-provided HTML files and make suggestions/updates for coding improvements to enhance the rendering across a wide-range of email clients (Outlook, Gmail, mobile apps, etc.) as needed
  • Integrate email content into email platform(s) for campaign deployment, including CAN-SPAM requirements
  • Coordinate with account team and clients to fulfill email content creation and change requests
  • Consult and troubleshoot on HTML/text mailings, dynamic content personalization, and URL issues
  • Conduct content quality assurance checks to ensure the mailing meets client expectations
  • Recognize opportunities for coding efficiencies (i.e. templates/wireframes)
  • Integrate 3rd party solutions into email content (Liveclicker, LiveIntent, Movable Ink, etc.)
  • Maintain role related and project-specific internal reference documentation
  • Create and modify static landing pages as needed
  • Perform code & creative reviews to optimize emails
  • Follow code & QA best practice.

Qualifications:

  • Bachelor's degree ( BTECH ) OR Masters ( MBA )
  • 1-4 years of email or web development experience
  • Advanced knowledge of HTML / CSS for email
  • Intermediate knowledge of responsive & fluid code optimized for email
  • Basic knowledge of XML
  • Excellent attention to detail
  • Demonstrated communication skills.

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