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Senior Email Marketer

2 weeks ago

L B Nagar Hyderabad Telangana, India Choleric Group Full time ₹ 9,24,915 per year

Job Title:

Senior Email Marketer & Lead Generation Specialist

Experience Required:

8+ years in email marketing and lead generation

Roles and Responsibilities

  • Email Marketing Strategy:
  • Develop, execute, and optimize end-to-end email marketing campaigns for customer acquisition, engagement, and retention.
  • Plan audience segmentation, content strategy, A/B testing, and deployment schedules.
  • Personalize email content based on customer journey mapping and behavioral triggers.
  • Lead Generation:
  • Design and manage integrated campaigns for qualified lead capture and nurturing.
  • Work with sales to define and refine ideal customer profiles and scoring criteria.
  • Implement automation to drive leads from awareness through conversion funnel.
  • Campaign Performance & Reporting:
  • Track, analyze, and report on key campaign metrics (open rate, CTR, conversions, ROI).
  • Use data-driven insights to propose improvements and drive continuous optimization.
  • Provide detailed reporting to management and recommend actionable strategies.
  • Compliance & Deliverability:
  • Ensure all email campaigns meet data privacy regulations (GDPR, CAN-SPAM, etc.).
  • Maintain high deliverability standards and manage sender reputation.
  • Team Collaboration:
  • Work closely with content, design, and sales teams to align campaign objectives.
  • Mentor and guide junior marketers in email marketing best practices.

Essential Tools & Platform Familiarity

Candidates should have in-depth, hands-on knowledge of:

  • Email Marketing Platforms:
  • Mailchimp, HubSpot, Salesforce Marketing Cloud, Marketo, ActiveCampaign, Sendinblue, or similar.
  • Lead Generation/CRM Tools:
  • LinkedIn Sales Navigator, Zoho CRM, Salesforce, Apollo, Leadfeeder.
  • Automation & Analytics:
  • Zapier, Google Analytics, SEMrush, Power BI, or Tableau for campaign reporting.
  • List Building & Verification:
  • , Clearbit, ZeroBounce, NeverBounce for email list management and hygiene.
  • A/B Testing & Personalization:
  • Experience with tools enabling advanced segmentation, split testing, and dynamic content.
  • Compliance & Deliverability:
  • Knowledge in deliverability tools like GlockApps, Postmark, and general compliance platforms.

Key Skills

  • B2B/B2C lead gen via email
  • Campaign management & automation
  • Data analysis and reporting
  • Strategic segmentation and personalization
  • Compliance awareness (GDPR/CAN-SPAM)
  • Excellent written and verbal communication

Job Type: Full-time

Pay: ₹29, ₹77,936.45 per month

Work Location: In person