Performance Marketing Executive

5 days ago


Kandivali West Mumbai Maharashtra, India Appcare Mobile Solutions LLP Full time

**Job Title**: Google Ads & Facebook Ads

**Location**: Remote

**Job Type**: Full-time.

**About the Role**:
**Key Responsibilities**:

- Plan, create, and execute paid ad campaigns on **Google Ads (Search, Display, YouTube)** and **Facebook Ads (Meta Business Suite, IG)**:

- Conduct keyword research, audience targeting, A/B testing, and conversion optimization
- Monitor campaign performance daily and make real-time adjustments to improve ROI
- Analyze and report on key metrics (CPA, ROAS, CTR, CPM, Conversion Rate, etc.)
- Collaborate with design and content teams to develop high-performing ad creatives
- Stay up-to-date with platform updates, algorithm changes, and best practices
- Manage and allocate budgets effectively across platforms

**Qualifications**:

- 2+ years of experience in running and optimizing paid media campaigns on Google and Facebook
- Strong understanding of performance marketing, conversion funnels, and attribution
- Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Tag Manager
- Experience with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus
- Excellent analytical skills and attention to detail
- Certification in Google Ads and/or Meta Blueprint is a plus

**Nice to Have**:

- Experience with retargeting, lookalike audiences, and custom conversions
- Familiarity with landing page optimization (e.g., Unbounce, Webflow)
- Knowledge of e-commerce or lead-gen marketing

Pay: From ₹15,000.00 per month

**Benefits**:

- Paid sick time

Schedule:

- Day shift

Work Location: In person

Application Deadline: 20/05/2025



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