Performance Marketing Executive
5 days ago
**Job Title**: Google Ads & Facebook Ads
**Location**: Remote
**Job Type**: Full-time.
**About the Role**:
**Key Responsibilities**:
- Plan, create, and execute paid ad campaigns on **Google Ads (Search, Display, YouTube)** and **Facebook Ads (Meta Business Suite, IG)**:
- Conduct keyword research, audience targeting, A/B testing, and conversion optimization
- Monitor campaign performance daily and make real-time adjustments to improve ROI
- Analyze and report on key metrics (CPA, ROAS, CTR, CPM, Conversion Rate, etc.)
- Collaborate with design and content teams to develop high-performing ad creatives
- Stay up-to-date with platform updates, algorithm changes, and best practices
- Manage and allocate budgets effectively across platforms
**Qualifications**:
- 2+ years of experience in running and optimizing paid media campaigns on Google and Facebook
- Strong understanding of performance marketing, conversion funnels, and attribution
- Proficient in Google Ads, Meta Ads Manager, Google Analytics (GA4), and Tag Manager
- Experience with tools like SEMrush, Ahrefs, Hotjar, or similar is a plus
- Excellent analytical skills and attention to detail
- Certification in Google Ads and/or Meta Blueprint is a plus
**Nice to Have**:
- Experience with retargeting, lookalike audiences, and custom conversions
- Familiarity with landing page optimization (e.g., Unbounce, Webflow)
- Knowledge of e-commerce or lead-gen marketing
Pay: From ₹15,000.00 per month
**Benefits**:
- Paid sick time
Schedule:
- Day shift
Work Location: In person
Application Deadline: 20/05/2025
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