Retention Marketing Executive

4 days ago

Gurgaon, India Clearstate Pte. Ltd Full time

**Introduction**:

- The Economist_ is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines to conferences, films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

**Accountabilities**:
**How you will contribute**
- Monitor the quality and timely delivery of the renewal series with regional mailing houses and our telemarketing partner
- Work with regional mailing houses and telemarketing partner to maintain and update renewal marketing assets and scripts
- Manage renewal print stock globally with mailing houses to ensure timely delivery of renewal letters
- Regularly analyse retention and campaign data to identify opportunities to improve campaign performance
- Work closely with the data team to identify and select appropriate customer segments for targeted marketing campaigns
- Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content for renewals and win back campaigns
- Work closely with the Customer Operations team to ensure all renewal and win back offers are set up correctly
- Work with suppliers (eg. social media agency, telemarketing partner, creative agencies, mailing house etc) to ensure best practice is followed and processes are continually improved

**Experience, skills and professional attributes**:
**Ideal skills and abilities for this role include**:

- Previous experience in a retention or direct marketing position, in a subscriptions/membership setting would be ideal but not required
- Experience planning and executing multi-channel marketing campaigns, optimising based on learnings and reporting the outcomes to stakeholders
- Project management, communication and collaboration skills; comfortable working with various teams across the business to get desired outcomes
- An understanding of test and learn best practice to deliver improvements to customer communications

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