Brand Strategist

7 days ago


Green Park Delhi Delhi, India The Cocktail Story Full time

As a Brand Strategist specializing in the alcohol/beverage industry, you will be responsible for developing strategic initiatives that enhance brand visibility, engagement, and loyalty. You will work closely with cross-functional teams to conceptualize and execute experiential marketing campaigns that leave a lasting impression on consumers.

**Responsibilities**:

- Conduct extensive primary and secondary research on market trends, consumer behavior, and competitor activities within the alcohol/beverage industry.
- Stay up-to-date on emerging consumer insights and market dynamics to inform strategic decision-making.
- Analyze research findings, data, and trends to identify opportunities and challenges for brand positioning and differentiation.
- Develop brand architecture, positioning, and overarching strategies that align with business objectives and resonate with target audiences.
- Craft compelling brand narratives that evoke emotion and drive brand affinity.
- Collaborate with creative teams to translate strategic insights into innovative experiential marketing concepts.
- Lead ideation and brainstorming sessions to generate fresh ideas for brand activation initiatives.
- Present strategies and campaign concepts to clients with confidence and clarity.

**Requirements**:

- Bachelor's degree in business, marketing, branding, communication, or a related field.
- Proven experience as a brand strategist or similar role within the alcohol/beverage industry.
- Exceptional verbal and written communication skills.
- Demonstrated ability to lead client meetings and presentations.
- Strong analytical skills with a keen eye for detail.
- Creative thinker with a talent for storytelling.
- Proficiency in conducting comprehensive market research and analysis.
- Strategic mindset with the ability to think critically and solve complex problems.
- Previous experience in experiential marketing or event management is a plus.

Join us in shaping the future of experiential marketing in the alcohol/beverage industry and be part of a team that thrives on innovation and creativity. If you're passionate about creating memorable brand experiences and driving measurable results, we want to hear from you

Pay: Up to ₹45,000.00 per month

Schedule:

- Day shift

Application Question(s):

- How many years of experience do you have in preparing Decks/Presentation

**Experience**:

- Event marketing: 1 year (preferred)

Work Location: In person


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