Brand Strategist

3 days ago


Delhi, Delhi, India Matrix Info Systems Full time ₹ 4,20,000 per year

Position:
Brand Strategist

Location:
Okhla Phase 2, New Delhi

Salary:
Up to ₹35,000 per month

Experience Required:
Minimum 3 years

About the Role:

We are looking for a
Brand Strategist
to develop and execute strategies that strengthen our brand's identity and drive market growth. The ideal candidate will have proven experience in
brand management, positioning, and creative strategy
, with the ability to translate business objectives into impactful marketing initiatives.

Key Responsibilities:

  • Define and articulate the
    brand's core identity, values, and positioning
    in the market.
  • Develop and implement
    brand strategies and campaigns
    across multiple channels.
  • Ensure
    brand consistency
    across all touchpoints, from digital platforms to offline collaterals.
  • Conduct
    market research, competitor analysis, and consumer insights
    to guide brand decisions.
  • Collaborate with creative, sales, and product teams to align marketing efforts with business goals.
  • Build
    brand equity
    through storytelling, engagement, and innovative campaigns.
  • Monitor
    brand health metrics
    (awareness, perception, loyalty, etc.) and recommend improvements.
  • Handle
    brand communication during crises or reputational risks
    .
  • Mentor junior team members in creative and strategic thinking.

Key Requirements:

  • Minimum
    3 years of experience
    in brand management/marketing strategy.
  • Strong knowledge of
    brand positioning, creative campaigns, and digital marketing tools
    .
  • Excellent analytical, storytelling, and presentation skills.
  • Proven ability to
    differentiate a brand in a competitive market
    .
  • Bachelor's/Master's degree in Marketing, Communications, or related field.

What We Offer:

  • Salary up to
    ₹35,000 per month
    .
  • Opportunity to shape and strengthen a growing brand.
  • Creative freedom and collaboration with a passionate team.
  • A platform for professional growth and innovation.

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