
Brand Strategist
3 days ago
Position:
Brand Strategist
Location:
Okhla Phase 2, New Delhi
Salary:
Up to ₹35,000 per month
Experience Required:
Minimum 3 years
About the Role:
We are looking for a
Brand Strategist
to develop and execute strategies that strengthen our brand's identity and drive market growth. The ideal candidate will have proven experience in
brand management, positioning, and creative strategy
, with the ability to translate business objectives into impactful marketing initiatives.
Key Responsibilities:
- Define and articulate the
brand's core identity, values, and positioning
in the market. - Develop and implement
brand strategies and campaigns
across multiple channels. - Ensure
brand consistency
across all touchpoints, from digital platforms to offline collaterals. - Conduct
market research, competitor analysis, and consumer insights
to guide brand decisions. - Collaborate with creative, sales, and product teams to align marketing efforts with business goals.
- Build
brand equity
through storytelling, engagement, and innovative campaigns. - Monitor
brand health metrics
(awareness, perception, loyalty, etc.) and recommend improvements. - Handle
brand communication during crises or reputational risks
. - Mentor junior team members in creative and strategic thinking.
Key Requirements:
- Minimum
3 years of experience
in brand management/marketing strategy. - Strong knowledge of
brand positioning, creative campaigns, and digital marketing tools
. - Excellent analytical, storytelling, and presentation skills.
- Proven ability to
differentiate a brand in a competitive market
. - Bachelor's/Master's degree in Marketing, Communications, or related field.
What We Offer:
- Salary up to
₹35,000 per month
. - Opportunity to shape and strengthen a growing brand.
- Creative freedom and collaboration with a passionate team.
- A platform for professional growth and innovation.
-
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