
Brand Strategist
13 hours ago
A brand strategist is a professional who helps businesses and organizations develop and implement strategies to build, strengthen, and manage their brand. This typically involves defining the brand's identity, target audience, messaging, and positioning in the market to create a strong and consistent brand image.
Key Responsibilities of brand strategist
Brand Analysis: Conduct research and analysis of the current market, industry trends, and competitors to identify opportunities and challenges for the brand.
Brand Positioning: Define the brand's unique value proposition and positioning in the market, ensuring it aligns with the company's goals and values.
Target Audience Identification: Identify and understand the target audience or customer personas for the brand to tailor messaging and marketing strategies accordingly.
Messaging Development: Create compelling and consistent messaging that communicates the brand's identity, values, and benefits to the target audience.
Brand Identity Development: Collaborate with design and creative teams to develop visual elements, such as logos, color schemes, and brand guidelines that reflect the brand's personality.
Brand Strategy Planning: Develop a comprehensive brand strategy that outlines short-term and long-term goals, as well as the tactics needed to achieve them.
Marketing Strategy: Integrate the brand strategy into marketing campaigns, advertising, and promotional activities to ensure a cohesive and unified brand image.
Brand Monitoring: Continuously monitor and measure the effectiveness of brand strategies and make adjustments as necessary based on data and feedback.
Team Collaboration: Collaborate with various teams, including marketing, design, and product development, to ensure brand consistency across all touchpoints.
Schedule:
- Day shift
Ability to commute/relocate:
- Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- total work: 2 years (preferred)
**Speak with the employer**
+91 8448857357
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