Brand Strategist

1 day ago

New Delhi, India SRC Pvt. Ltd. Full time

**Brand strategist**

Analyzing consumer insights, crafting plans for creative team. Must ensure the brand message and tone are consistent across all channels.

**Key Responsibilities : -**
- Liaising with management to identify specific business needs and develop ideas and advise on possible approaches to the target market
- Creating a route map and policies and brand guidelines for brand development and promotion
- Creating social media channels and promote products and business
- Communicating with colleagues within the organization, such as creatives and account managers, in the process of developing a campaign
- Gaining a comprehensive context for advertising strategies by analyzing a wide range of information in detail, including demographics, socio-economic and the market for the client's product and market share
- Researching the product or service which may involve gaining technical or specific knowledge
- Reconciling the differences between consumers' current perceptions of the brand and the way the company wishes the brand to be perceived;
- Gather feedback from sales and analyze consumer behavior to define client's positioning

**Requirements and skills : -**
- 6-8 years of work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Communication and writing skills
- Education in Marketing or relevant field

**Job Types**: Freelance, Part-time, Full-time
Contract length: 5 months

**Salary**: ₹20,000.00 - ₹25,000.00 per month

Schedule:

- Day shift

Ability to commute/relocate:

- New Delhi, Delhi: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Brand development: 8 years (preferred)
- Social media management: 8 years (preferred)

**Speak with the employer**
+91 8448853383

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