Brand Strategist

**Job Title: Branding Strategist / Branding Specialist**

**Location**: Delhi

**Job Type**: Full-time
**Experience**: 5+ Years in Brand Strategy or Marketing
**Salary**: Negotiable (As per Past Experience & Interview)
**Industry**: Events

**Role Overview**:
We are seeking an experienced and visionary **Branding Strategist / Branding Specialist** to lead, develop, and execute impactful brand strategies that elevate our identity across **digital and physical platforms**, enhance **internal culture**, and position us competitively in **domestic and international markets**. This role demands a mix of creative thinking, analytical insight, storytelling, and hands-on execution.

**Key Responsibilities**:
**1. Brand Strategy & Positioning**
- Develop and implement holistic branding strategies aligned with business goals.
- Define brand tone, personality, and positioning across diverse markets.
- Conduct competitive audits, customer research, and brand perception studies.
- Identify key differentiators and build compelling brand narratives.

**2. Digital & Online Branding**
- Collaborate with digital marketing teams for consistent messaging and visual identity.
- Develop online campaigns to grow brand awareness, reach, and engagement.

**3. Offline & Experiential Branding**
- Lead brand integration across exhibitions, events, retail spaces, OOH, packaging, merchandise, and printed materials.
- Plan and execute immersive brand activations, sponsorships, and collaborations.
- Ensure consistent visual identity in all physical touchpoints.

**4. Internal Branding**
- Design internal brand culture initiatives to engage and align employees with brand values.
- Collaborate with HR on internal communications, onboarding experiences, and office branding.
- Empower teams through brand trainings and ambassador programs.

**5. Global & Local Market Adaptation**
- Tailor brand messaging to resonate with both **Indian and international audiences**.
- Manage localization of visual and verbal brand identity for regional and global campaigns.
- Ensure global brand consistency while allowing for local cultural relevance.

**6. Cross-Functional Collaboration**
- Work closely with leadership, sales, design, marketing, PR, HR, and product teams.
- Guide agencies and external partners on brand standards and campaigns.
- Manage branding-related vendors and creative partners.

**7. Monitoring & Governance**
- Develop brand guidelines and ensure adherence across all channels.
- Track performance of brand initiatives using metrics like awareness, engagement, sentiment, and equity.
- Stay updated on market trends, consumer behaviour, and branding innovations.

**Key Requirements**:

- Bachelor’s/Master’s degree in Marketing, Branding, Communication, or related field.
- 5+ years of proven experience in brand strategy, brand management, or marketing.
- Strong portfolio showcasing multi-channel branding initiatives (digital, offline, internal, global).
- Exceptional storytelling, copywriting, and design sensibility.
- Proficient in tools like Adobe Creative Suite, Canva, brand asset managers, and analytics platforms.
- Ability to think strategically and execute creatively.
- Excellent project management and cross-functional communication skills.

**Preferred Qualifications**:

- Experience working with both B2B and B2C brands.
- Exposure to global markets or multicultural branding.
- Experience in fast-paced industries like events, tech, Design.

**Job Types**: Full-time, Permanent

Pay: ₹35,000.00 - ₹55,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift
- Fixed shift
- Morning shift

Work Location: In person