Brand Strategist

2 weeks ago

Delhi, Delhi, India Rugfreaks Full time

Location: Delhi NCR (In-person)

Start date: ASAP

End date: Flexible, but we require a minimum commitment of 8 weeks. Strong performance could lead to a full-time offer.

At Rugfreaks, we're not just making rugs — we're building a creative rebellion against boring floors and overpriced décor. Our drops are bold, disruptive, and designed to spark conversations. We're building for Gen Z: for students, creators, and individuals who want their spaces to reflect their identity.

We're looking for a Brand Strategist to help us sharpen our voice, craft bold campaigns, and grow Rugfreaks into a cultural movement. This isn't a typical branding role. We want someone with curiosity, drive, and the hunger to learn fast, while shaping a brand from the ground up.

As a Brand Strategist at Rugfreaks, you'll work directly with the founder and creative team, gaining hands-on exposure to what it takes to build a lifestyle brand from scratch. You'll learn how to solve real branding challenges, connect with audiences, and execute strategies that leave an impact. If you're passionate about culture, creativity, and building something bigger than just a product — this role is for you.

What the job involves:
  • Work closely with the founder – Shape Rugfreaks' brand voice, positioning, and storytelling.
  • Campaigns – Design and execute creative campaigns across social media, influencer collaborations, and partnerships.
  • Research – Identify cultural shifts and consumer trends that Rugfreaks can capitalise on.
  • Growth – Craft strategies to boost engagement and community loyalty.
  • Execute strategy – Turn brand ideas into action through visuals, copy, collaborations, and drops.
  • Swiss Army Knife – Help out wherever is most impactful — from copywriting to brainstorming content hooks.
Requirements:
  • You're obsessed with culture — from design trends to memes and digital-first storytelling.
  • Background in marketing, branding, or communications (consumer/lifestyle brands a big plus).
  • You move fast — thrive in creative, high-growth environments.
  • You're a storyteller — able to shape brand ideas into campaigns that resonate with Gen Z.
  • Independent thinker — structured, creative, and strategic.
Benefits:
  • Hands-on experience building a brand from the ground up.
  • Work directly with the founder and small creative team.
  • Freedom to experiment and see your ideas actually executed.
  • Potential for a full-time role as Rugfreaks scales globally.
  • Exclusive access to Rugfreaks drops + behind-the-scenes at launches.
Our culture:
  • Bold > Boring – We don't do generic, we do daring.
  • No passengers – Everyone contributes.
  • Founder's mentality – Think like an owner, not just an intern.
  • Culture obsessed – We're not here to sell rugs, we're here to build a lifestyle.

To apply: Send your CV/portfolio + 3 lines on how you'd shape Rugfreaks' brand voice to team@rugfreaks.in or DM us on Instagram @rugfreaks.

  • Brand Architect Or Brand Strategist

    3 days ago

    Delhi, Delhi, India McLine Studios Full time

    About Us – McLine Studios McLine Studios is an architectural drafting and 3D rendering firm, renowned for precision and quality in millwork shop drawings, BIM services, and visualization. We serve architects, builders, and contractors globally, helping them bring designs to life. We are now seeking a Brand Architect / Brand Strategist to amplify our brand...

  • Brand architect or brand strategist

    22 hours ago

    Delhi, Delhi, India McLine Studios Full time

    About Us – Mc Line StudiosMc Line Studios is an architectural drafting and 3 D rendering firm, renowned for precision and quality in millwork shop drawings, BIM services, and visualization. We serve architects, builders, and contractors globally, helping them bring designs to life. We are now seeking a Brand Architect / Brand Strategist to amplify our...

  • Brand Architect Or Brand Strategist

    1 day ago

    Delhi, Delhi, India McLine Studios Full time

    About Us – McLine StudiosMcLine Studios is an architectural drafting and 3D rendering firm, renowned for precision and quality in millwork shop drawings, BIM services, and visualization. We serve architects, builders, and contractors globally, helping them bring designs to life. We are now seeking a Brand Architect / Brand Strategist to amplify our brand...

  • Digital Brand Strategist

    1 day ago

    Delhi, Delhi, India beBeeBrand Full time ₹ 9,00,000 - ₹ 12,00,000

    Job DescriptionWe are seeking a skilled Digital Brand Strategist to join our team. As a key member of our advertising industry, you will be responsible for developing and executing digital marketing campaigns that drive brand growth and customer engagement.Your primary focus will be on understanding client briefs, planning and managing campaigns, and...

  • Brand Strategist

    4 weeks ago

    Delhi, Delhi, India Egg Preservation Institute of Asia Full time

    Position: Brand Strategist & StorytellerType: Full-time /Hybrid | Startup environment | Immediate startLocation: Green Park, South Delhi Role OverviewWe're looking for someone who can turn complex ideas into emotional, human-first narratives. You'll help shape how the world sees us, from our brand voice to our website copy, investor decks to clinic posters,...

  • Brand Visionary

    21 hours ago

    Delhi, Delhi, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000

    Role Summary:We're looking for an experienced Brand Strategist to spearhead our brand's vision and goals.

  • Brand Strategy Expert

    1 day ago

    Delhi, Delhi, India beBeeBranding Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Brand StrategistAbout Our TeamWe are a firm renowned for precision and quality in millwork shop drawings, BIM services, and visualization.We serve architects, builders, and contractors globally, helping them bring designs to life.We are seeking a Brand Strategist to amplify our brand presence and strengthen our market positioning.Key Responsibilities:Develop...

  • Sr. Brand Solutions Strategist

    1 day ago

    Delhi, Delhi, India Schbang Full time

    Experience Required: 2 to 3 Years Major Roles & Responsibilities:● Interacting with the account planning team and devising an appropriate campaign strategy.● Act as the main point of contact in all matters relating to client concerns and needs.● Maintain accurate client records, keeping track of finances on the brand.● Synthesise information and...

  • Brand Solutions Lead

    1 day ago

    Delhi, Delhi, India beBeeStrategist Full time ₹ 18,00,000 - ₹ 25,00,000

    As a Sr. Brand Solutions Strategist, you will be responsible for developing and executing campaign strategies in collaboration with the account planning team.You will serve as the primary point of contact for client concerns and needs, ensuring timely and effective communication.Maintaining accurate client records is essential, including financial tracking...

  • Brand Identity Specialist

    3 days ago

    Delhi, Delhi, India beBeeBrand Full time ₹ 8,00,000 - ₹ 12,00,000

    About UsWe are a firm renowned for precision and quality in millwork shop drawings, BIM services, and visualization. We serve architects, builders, and contractors globally, helping them bring designs to life.We are now seeking a Brand Architect / Brand Strategist to amplify our brand presence and strengthen our market positioning.Key ResponsibilitiesDevelop...