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Direct Sales Executive

2 weeks ago

Bengaluru Karnataka, India Alopa Herbal Healthcare Pvt. Ltd Full time

At Alopa Herbal Healthcare, we are committed to delivering Ayurvedic healthcare solutions grounded in traditional wisdom and validated by modern science. Our mission is to promote holistic well-being through effective, natural, and safe products for today’s active lifestyles, women's health, and healthy aging.

Alopa Herbal Healthcare operates as a start-up so that we can continue to be innovative and meaningful.

**Role Overview**

The Business Development Manager (BDM) will be responsible for driving Alopa’s growth by:

- Building and nurturing long-term doctor and clinic relationships
- Driving sales of priority SKUs through structured engagement
- Executing targeted marketing and outreach activities
- Owning territory-specific accountabilities across sales performance, relationship management, and brand presence

This is a that requires active market engagement and performance-driven execution aligned with the company’s innovative compensation model.

**Key Responsibilities & Deliverables**

**1. Market Research & Opportunity Identification**
- Map key Ayurvedic doctors, clinics, stockists, and super-stockists within territory
- Analyze local market potential and competitive landscape regularly
- Identify new business opportunities and untapped customer segments

**2. Lead Generation & Business Development**
- Generate new leads through clinic visits, referrals, events, and digital platforms
- Qualify leads and prioritize them in alignment with Alopa’s product strategy
- Maintain an updated lead funnel and regularly follow up to maximize conversion

**3. Doctor & Distributor Relationship Management**
- Build and sustain trust-based relationships with doctors, clinics, stockists, and retailers
- Conduct doctor visits, product detailing, sampling, and demonstrations effectively
- Execute prescription generation initiatives and track repeat ordering behavior

**4. Territory Sales Execution & Target Achievement**
- Achieve monthly, quarterly, and annual sales targets (revenue, order volume, priority SKUs)
- Maintain full accountability for the sales performance of the assigned territory
- Manage order placement, payment collection coordination, and inventory planning with stockists

**5. Marketing, Branding & Outreach Support**
- Plan and execute doctor engagement programs, CMEs, clinic events, and WhatsApp group outreach
- Support marketing activities including flyer distribution, competitive sampling, and event participation
- Provide on-ground feedback for product performance and marketing collateral effectiveness

**6. Reporting, Compliance & CRM Discipline**
- Ensure timely daily updates via Alopa’s Sales Tracker (Google Form/App/CRM system)
- Submit accurate reports on doctor visits, sample distribution, orders taken, and expense claims
- Participate in monthly performance reviews and contribute to continuous improvement discussions

**Skills & Competencies Required**
- Excellent communication, interpersonal, and relationship-building skills
- Territory management and ownership mindset
- Self-motivated, disciplined, and target-driven
- Ability to plan and execute structured doctor engagement strategies
- Problem-solving approach with attention to detail
- Familiarity with CRM tools and basic MS Office / Google Workspace (preferred)

**Knowledge Required**
- Good understanding of Ayurveda or healthcare product sales (preferred but not mandatory)
- Sales principles, negotiation tactics, and lead qualification strategies
- Market analysis and competitor tracking
- Doctor detailing and prescription generation processes

**Qualifications & Experience**
- Minimum **3+ years** of proven experience in business development, medical sales, FMCG, Pharma, Ayurvedic products, or wellness industry
- Bachelor’s degree in Business Administration, Marketing, Life Sciences, Ayurveda, or related fields (MBA preferred but not mandatory)
- Basic working knowledge of CRM tools, MS Excel/Google Sheets, and mobile reporting systems.
- Ability to troubleshoot field challenges, adjust plans, and maintain a solutions-oriented approach.
- Self-driven and disciplined with a high sense of accountability
- Passion for holistic wellness, Ayurveda, and natural healthcare solutions
- Ability to work independently with mínimal supervision, yet collaborate effectively with the team
- Positive attitude, willingness to learn, and openness to feedback
- Resilient, adaptable to changing targets and environments
- Comfort with organizing small-scale CMEs, WhatsApp group management, flyer distribution, and product promotion activities.
- Languages: English, Kannada, Hindi mandatory

**Why Join Alopa Herbal Healthcare?**
- Transparent compensation model with career growth
- Respectful and safe work environment
- Opportunity to work with a purpose-driven brand in the wellness sector
- Ownership of your territory with freedom to innovate and grow
- Recognition through leaderboards, awards, and growth pathways

**Additional Information**
- **Sche