Performance Marketing Executive

4 days ago

Kochi Kerala, India HEMITO DIGITAL PVT. LTD Full time

We are seeking a highly motivated and data-driven Performance Marketing Specialist to manage and optimize digital campaigns across various paid channels. You will be responsible for driving user acquisition, engagement, and retention through measurable and ROI-focused strategies.

**Key Responsibilities**
- Plan, execute, and optimize paid marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, TikTok, etc.)
- Manage campaign budgets, forecasts, and ROI analysis
- Monitor and analyze campaign performance metrics (CPC, CPA, ROAS, CTR, etc.)
- A/B test ad creatives, landing pages, and audience targeting
- Collaborate with design, content, and product teams to improve performance outcomes
- Stay up to date with digital marketing trends and platform updates
- Prepare regular performance reports and insights for stakeholders
- Implement tracking tools (GA4, GTM, Facebook Pixel, etc.) to ensure proper attribution
- Identify growth opportunities across new and existing channels

**Requirements**:

- 2-4 years of experience in performance/digital marketing or a similar role
- Proven hands-on experience with ad platforms (Google Ads, Facebook/Meta, etc.)
- Strong analytical skills and proficiency in tools like Google Analytics, Excel, and Looker/Data Studio
- Experience with bid strategies, remarketing, and conversion optimization
- Knowledge of SEO/SEM and CRO best practices is a plus
- Familiarity with e-commerce or SaaS funnels is an advantage
- Excellent communication and project management skills
- Bachelor’s degree in Marketing, Business, or related field

Pay: ₹15,000.00 - ₹30,000.00 per month

Work Location: In person

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