CRM and Retention Marketing Associate

2 days ago

Gurugram Haryana, India Rangreza Retail Services Private Limited Full time

CRM & Retention Marketing Associate

**Location**: Gurgaon / Remote (India)
**Reports to**: Co-Founder
**Type**: Full-time

**About Chokore**

Chokore is a fast-growing Indian accessories brand that blends elegance, innovation, and heritage. With a wide product range — from pocket squares and ties to sunglasses, hats, and perfumes — we design for modern India. At Chokore, we’re building more than products — we’re building moments of identity, confidence, and culture.

We are now looking to strengthen our relationship with **existing and new customers** through thoughtful, data-driven engagement — and that’s where you come in.

**Role Overview**

As a **CRM & Retention Marketing Associate**, you’ll be the voice of Chokore’s relationship with its customers. From welcome flows to reactivation, from festive moments to loyalty loops — you’ll plan and execute lifecycle campaigns that feel personal and premium.

**Key Responsibilities**
- Analyze customer behavior (repeat rate, AOV, churn, purchase frequency, etc.) and create meaningful segments
- Design and manage automated lifecycle journeys — welcome, post-purchase, replenishment, win-back, and loyalty
- Track and improve CRM KPIs — repeat rate, LTV, retention %, open/click rates, and conversion
- Run A/B tests and iterate fast — across creative, CTA, timing, and copy
- Work with the growth and product teams to bring insights back into acquisition and merchandising
- 1-3 years of experience in CRM, retention, or growth marketing (D2C or ecommerce preferred)
- Strong understanding of marketing funnels, customer journeys, and conversion metrics
- Hands-on experience with tools like Klaviyo, Mailchimp, MoEngage, or similar
- Data-comfortable — familiar with using cohort analysis, Google Sheets/Excel, or CRM dashboards
- Excellent copywriting instincts — knows how to talk to Gen Z, millennials, and premium audiences
- Bonus: experience with WhatsApp campaign tools, loyalty programs, or RFM segmentation
- **What You’ll Love at Chokore**:

- A high-margin, fast-moving brand with a distinct identity
- Freedom to experiment and bring your ideas to life
- Be part of the brand’s next phase of growth — loyalty, retention, and community

Pay: ₹40,000.00 - ₹60,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: In person

**Speak with the employer**
+91 8800955996
Application Deadline: 07/07/2025
Expected Start Date: 15/07/2025

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