Retention marketing

3 weeks ago

Gurugram, India Grip Invest Full time

Job Description: Marketing InternLocation: Gurugram, HaryanaDuration: 6 MonthsType: Paid, Full-time InternshipPlease fill the Google form if you are interested - LinkAbout the RoleWe are looking for a motivated Retention Marketing Intern to join our team. The intern will support customer engagement and retention initiatives by assisting in the creation, execution, and optimization of campaigns across email, Whats App, push notifications, on-site messaging, and other channels.This role offers hands-on exposure to lifecycle marketing in a fast-paced environment, with an opportunity to directly impact customer journeys.Key ResponsibilitiesAssist in planning and executing retention campaigns across Email, Whats App, Push, On-site Messaging, and In-app channels.Draft concise and engaging content for campaigns in line with brand tone.Coordinate with design teams for creatives and ensure timely delivery of campaigns.Set up, test, and optimize campaigns using marketing automation tools like Mo Engage/Clever Tap.Monitor campaign performance (e.g., open rates, CTRs, conversions) and prepare reports.Support segmentation, personalization, and automation strategies.Research best practices and contribute ideas to improve customer engagement.RequirementsCurrently pursuing or recently completed a degree in Marketing, Business, Communications, or a related field.Strong written and verbal communication skills.Interest in digital marketing, customer engagement, and analytics.Detail-oriented, organized, and eager to learn.Prior exposure to digital or retention marketing tools is a plus (not mandatory).What You’ll GainPractical experience in retention and lifecycle marketing.Exposure to leading campaign management and analytics tools.Opportunity to work on live projects with measurable outcomes.Mentorship and guidance from experienced marketers.

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