
Hiring || Category Development Lead
2 weeks ago
Location: Kolkata
Experience: 3+ Years
Employment Type: Full-Time
About the Role:
We are building a new on-demand service platform, launching with Chef on Demand, Maid on Demand, and Driver on Demand—similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling
these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives.
Key Responsibilities:
∙Build Categories from Scratch: Set up operations, define service offerings,
pricing, SOPs, and quality benchmarks for chef, maid, and driver services.
∙Data Mining & Market Research: Analyze customer behavior, pricing trends, and
supply-demand gaps to create actionable strategies.
∙On-Ground Execution: Conduct field visits, gather feedback, and ensure smooth
service delivery with real-time insights.
∙Service Partner Hiring: Recruit skilled and verified service professionals and
ensure their onboarding, training, and performance management.
∙Customer Acquisition: Design and execute acquisition strategies through digital,
referral, and BTL channels.
∙ATL & BTL Marketing: Collaborate with marketing teams for campaigns, local
activations, and brand visibility.
∙Excel Reporting: Use Excel for performance tracking, supply funnel analysis,
customer insights, and operations planning.
Qualifications:
∙Graduates with relevant experience in category building, operations, or business
development.
∙Fresh MBA graduates with specialization in Marketing, Business Strategy, or
Operations are welcome to apply.
∙Strong communication, execution skills, and field-readiness are must-haves.
∙Hands-on proficiency in MS Excel is required.
∙Entrepreneurial mindset with the ability to drive performance independently.
Compensation Structure:
∙Fixed Salary – Monthly base pay.
∙Monthly Incentives – Based on service partner onboarding, category growth, and
customer acquisition.
∙Performance Bonuses – Quarterly / Half-Yearly / Yearly bonuses based on
achievement of business KPIs.
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