Leading Brand Growth Professional

5 hours ago

Kolkata, West Bengal, India beBeeBrandStrategist Full time ₹ 12,33,000 - ₹ 21,54,300
Lead Brand Strategist Job

Are you a driven professional looking for an exciting new opportunity?

  • This role demands expertise in brand strategy, marketing communications, product development, and market analysis.

Key Responsibilities:

  1. Brand Strategy & Building

    Develop, refine, and implement comprehensive brand strategies to establish strong brand equity across consumer and institutional segments.

    Define clear positioning for various writing instrument sub-brands.

  2. Marketing Communication & Promotion

    Lead the creation of impactful ATL and BTL campaigns incorporating print, digital, retail, in-store, and event-based activations.

    Collaborate with creative and media agencies to deliver targeted marketing messages tailored to specific demographics.

  3. New Product Development (NPD) & Launch

    Drive innovation by identifying consumer needs and leading the development of new SKUs.

    Oversee the product lifecycle from concept to commercialization including packaging design, pricing strategy, and launch planning.

  4. Market Research & Consumer Insights

    Conduct market surveys and gather consumer insights to inform product development and promotional planning.

    Analyze user preferences, purchasing behavior, and feedback to fine-tune offerings and messaging.

  5. Competitor Analysis & Market Intelligence

    Monitor and evaluate competitor products, marketing activities, and pricing trends to identify threats and opportunities.

    Maintain a pulse on trends in education, office supplies, and lifestyle categories influencing writing tools.

  6. Performance Tracking & Reporting

    Monitor campaign performance and product KPIs; analyze ROI and generate reports on brand health metrics, category growth, and sales trends.

  7. Cross-functional Collaboration

    Work closely with R&D, Packaging, Sales, Supply Chain, and Finance to ensure alignment and seamless execution of brand initiatives.

Benefits:

  • Opportunity to drive business growth and develop innovative solutions
  • Chance to collaborate with cross-functional teams
  • Professional development and skill-building opportunities

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