Product Strategy Lead

3 days ago


Kolkata, West Bengal, India beBeeBrand Full time ₹ 15,00,000 - ₹ 25,00,000

Job Title: Brand Manager

We are seeking a highly skilled and driven professional to lead strategic initiatives for our writing instruments category.

  • Create, refine, and execute brand strategies to build strong brand equity across consumer and institutional segments.
  • Determine clear positioning for different writing instrument sub-brands (e.g., premium pens, student-friendly markers, office supplies).

Key Responsibilities:

  • Foster brand growth through strategic planning, effective communication, innovative approaches, market analysis, and seamless execution of brand and product initiatives.
  • Collaborate with cross-functional teams to ensure alignment and efficient execution of brand initiatives.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 8–12 years of relevant experience in FMCG brand management, preferably in writing instruments, stationery, or adjacent categories.
  • Deep understanding of consumer marketing, product development, and FMCG channel dynamics.

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