
Product Strategy Lead
3 days ago
Job Title: Brand Manager
We are seeking a highly skilled and driven professional to lead strategic initiatives for our writing instruments category.
- Create, refine, and execute brand strategies to build strong brand equity across consumer and institutional segments.
- Determine clear positioning for different writing instrument sub-brands (e.g., premium pens, student-friendly markers, office supplies).
Key Responsibilities:
- Foster brand growth through strategic planning, effective communication, innovative approaches, market analysis, and seamless execution of brand and product initiatives.
- Collaborate with cross-functional teams to ensure alignment and efficient execution of brand initiatives.
Requirements:
- Bachelor's degree in Marketing, Business, or related field.
- 8–12 years of relevant experience in FMCG brand management, preferably in writing instruments, stationery, or adjacent categories.
- Deep understanding of consumer marketing, product development, and FMCG channel dynamics.
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