Senior Marketing Executive

3 days ago

Kolkata, India 2coms Full time

Senior Marketing ExecutiveLocation: kolkata Experience: 3–4 years Industry: Service / Staffing / Skill Development Employment Type: Full-time | Work from OfficeAbout the RoleWe are seeking a creative yet data-driven Senior Marketing Executive to lead our digital, performance, and social media marketing initiatives, along with supporting offline branding and events. The ideal candidate will have a strong understanding of integrated marketing campaigns and performance optimization, especially within the service industry.Key Responsibilities Digital & Performance MarketingStrategize and execute high-ROI paid campaigns across Google Ads, Meta Ads, LinkedIn, etc.Manage end-to-end performance campaigns:Lead generation, CPL & CPA optimizationRemarketing and lookalike audience targetingA/B testing to boost conversionsConduct SEO/SEM activities, keyword planning & web traffic analysisCreate and optimize landing pages aligned with campaign goalsTrack & report performance using Google Analytics, Meta Business Suite, CRM dashboards Social Media MarketingManage and grow social media presence on LinkedIn, Facebook, InstagramPlan and execute social media campaigns — from strategy and content creation to community engagementCoordinate with design and copy teams for post creationDevelop engaging content (posts, stories, reels, videos)Handle business page enquiries and maintain brand consistency through storytellingTrack engagement, reach, follower growth, and lead conversions Offline & Event MarketingPlan and execute branding events, workshops, and BTL activitiesCoordinate with vendors for event branding, collaterals, and promotionsSupport the sales team with marketing tools — brochures, standees, flyers, etc.Requirementskills & QualificationsGraduate / Postgraduate in Marketing, Mass Communication, or related field3–4 years of relevant experience (preferably in service/staffing/skill development industry)Hands-on expertise in:Performance Marketing (Google & Meta)Social Media ManagementSEO/SEM & Analytics ToolsContent Planning & CoordinationStrong communication and presentation skillsBalanced creativity and analytical thinkingAbility to manage multiple campaigns with strict deadlinesBenefitsFor More deatils call Monali @ 7387440517 r forward cv @

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