SEO Executive

5 hours ago

Kolkata, India Executive Hunters Full time

Job description:
About Company

We are a digital marketing agency based in Kolkata. Our expertise in graphic designing, digital marketing, logo

making, content writing, etc. helps you showcase your brand to the public for maximum engagement and lead

generation.

**Role - SEO Specialist**

**Responsibilities**:

- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum

ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed

code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for

target keywords.

**Requirements and skills**
- Proven SEO experience
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
- Experience with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- BS/MS degree in a quantitative, test-driven field

**Job Types**: Full-time, Regular / Permanent

**Salary**: ₹200,000.00 - ₹300,000.00 per year

**Benefits**:

- Cell phone reimbursement
- Health insurance
- Paid sick time
- Provident Fund

Schedule:

- Day shift
- Morning shift

Supplemental pay types:

- Overtime pay
- Performance bonus
- Yearly bonus

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- SEO: 1 year (required)
- PPC Campaign Management: 1 year (required)
- total work: 1 year (required)

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