Hiring || Category Development Lead

8 hours ago

Kolkata, West Bengal, India 2coms Full time

Location: Mumbai

Department: New Category Development 
Experience: 3+ Years 
Employment Type: Full-Time 
About the Role: 
We are building a new on-demand service platform, launching with Chef on Demand, Maid on Demand, and Driver on Demand—similar to Urban Company. We are looking for a highly motivated Category Lead to take full ownership of launching and scaling 

these categories. This is a high-impact, hands-on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. 

Key Responsibilities: 

∙Build Categories from Scratch: Set up operations, define service offerings, 

pricing, SOPs, and quality benchmarks for chef, maid, and driver services. 

∙Data Mining & Market Research: Analyze customer behavior, pricing trends, and 

supply-demand gaps to create actionable strategies. 

∙On-Ground Execution: Conduct field visits, gather feedback, and ensure smooth 

service delivery with real-time insights. 

∙Service Partner Hiring: Recruit skilled and verified service professionals and 

ensure their onboarding, training, and performance management. 

∙Customer Acquisition: Design and execute acquisition strategies through digital, 

referral, and BTL channels. 

∙ATL & BTL Marketing: Collaborate with marketing teams for campaigns, local 

activations, and brand visibility. 

∙Excel Reporting: Use Excel for performance tracking, supply funnel analysis, 

customer insights, and operations planning. 

Qualifications: 

∙Graduates with relevant experience in category building, operations, or business 

development. 

∙Fresh MBA graduates with specialization in Marketing, Business Strategy, or 

Operations are welcome to apply. 

∙Strong communication, execution skills, and field-readiness are must-haves. 

∙Hands-on proficiency in MS Excel is required. 

∙Entrepreneurial mindset with the ability to drive performance independently. 

Compensation Structure: 

∙Fixed Salary – Monthly base pay. 

∙Monthly Incentives – Based on service partner onboarding, category growth, and 

customer acquisition. 

∙Performance Bonuses – Quarterly / Half-Yearly / Yearly bonuses based on 

achievement of business KPIs. 

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