Hiring Category Development Lead

6 days ago


Kolkata, West Bengal, India 2coms Full time ₹ 9,00,000 - ₹ 12,00,000 per year

SUMMARY

Location: Kolkata

Department:  New Category Development

Experience:  3+ Years

Employment Type: Full-Time

About the Role:

We are building a new on - demand service platform, launching with  Chef on Demand ,  Maid on Demand , and  Driver on Demand similar to Urban Company. We are looking for a highly motivated  Category Lead  to take full ownership of launching and scaling

these categories. This is a high - impact, hands - on role suited for someone ready to work on the ground, manage operations, hire service partners, and lead customer acquisition initiatives. 

Key Responsibilities:

Build Categories from Scratch:  Set up operations, define service offerings, 

pricing, SOPs, and quality benchmarks for chef, maid, and driver services. 

Data Mining & Market Research:  Analyze customer behavior, pricing trends, and 

supply - demand gaps to create actionable strategies. 

On - Ground Execution:  Conduct field visits, gather feedback, and ensure smooth 

service delivery with real-time insights. 

Service Partner Hiring:  Recruit skilled and verified service professionals and 

ensure their onboarding, training, and performance management. 

Customer Acquisition:  Design and execute acquisition strategies through digital, 

referral, and BTL channels. 

ATL & BTL Marketing:  Collaborate with marketing teams for campaigns, local 

activations, and brand visibility. 

Excel Reporting:  Use Excel for performance tracking, supply funnel analysis, 

customer insights, and operations planning. 

Qualifications:

Graduates  with relevant experience in category building, operations, or business 

development. 

Fresh MBA graduates  with specialization in  Marketing, Business Strategy, or

Operations  are welcome to apply. 

Strong communication, execution skills, and field - readiness are must-haves. 

Hands - on proficiency in MS Excel is required. 

Entrepreneurial mindset with the ability to drive performance independently. 

Compensation Structure:

Fixed Salary   Monthly base pay. 

Monthly Incentives    Based on service partner onboarding, category growth, and 

customer acquisition. 

Performance Bonuses    Quarterly / Half - Yearly / Yearly bonuses based on 

achievement of business KPIs.



  • Kolkata, West Bengal, India 2coms Full time

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