Category Sales Executive

Company Vision

NowPurchase is transforming the $140B Metal Manufacturing industry. The metal industry forms the backbone of the economy and the fundamental block of the physical world – be it transportation, construction, and machinery. NowPurchase is a rich, digital marketplace where metal manufacturers (foundries + steel plants) can procure high-quality raw materials (scrap, pig iron, ferroalloys, additives, nodularisers) in a trusted manner. Our technology allows them to optimize their manufacturing process to ensure high productivity and resilience to failure. We currently serve over 250 factories nationwide and are looking to aggressively expand our footprint across India. You can learn more at

Job Description

Position: Category Sales Executive

Department: Category Development

Reporting to: Manager

Experience: 2–4 Years

Location: Kolkata (Base Location, with travel as required)

Qualification: Graduate (B.E/B.Tech preferred)

Preferred Industry: Foundry/Steel/Iron/ Metal preferred; B2B industrial sales experience acceptable.

Role Description

We are looking for a dynamic professional to drive growth in the industrial raw materials sector. The role focuses on expanding business by supplying raw materials to ferroalloy, refractory, and foundry manufacturers, along with non-ferrous foundries and primary and secondary steel producers. The individual will work closely with procurement and operations teams to ensure seamless alignment on supply, pricing, and delivery, while achieving revenue goals through B2B sales and strategic trader/channel partnerships.

Key Responsibilities

• Developing 0-to-1 categories by selling raw materials to ferroalloy, refractory, and

foundry raw material manufacturers.

• Developing 0-to-1 categories by selling non-ferrous alloys, ingots, and materials to non-

ferrous foundries, as well as primary and secondary steel manufacturers.

• Developing 0-to-1 categories by selling niche raw materials to primary and secondary

steel manufacturers.

• Work closely with procurement and operations teams to align supply, pricing, and

delivery.

• Achieve revenue targets through B2B sales and trader/channel partnerships.

• Track and report product performance, customer feedback, competitor activity, and

market intelligence.

• Maintain disciplined CRM updates on pipeline progress, quotations, and revenue

conversion.

Desired Attributes

• Strong understanding of industrial raw materials and related markets (ferroalloy,

refractory, foundry, steel, non-ferrous).

• Proven track record in B2B sales, business development, or channel management.

• Ability to build and maintain relationships with manufacturers, traders, and channel

partners.

• Strong negotiation, pricing, and deal-closure skills.

• Analytical mindset with the ability to track market trends, competitor activity, and

customer insights.

• Excellent collaboration skills to work with procurement and operations teams.

• Proactive, self-motivated, and target-driven with a focus on revenue growth.

• Disciplined in maintaining CRM updates and sales pipeline visibility.

Compensation & Benefits

• Competitive CTC as per industry standards & candidate pedigree.

• Group Medical Insurance: ₹3 lakhs floater for family (including parents, spouse, and

children). Option for top-up available.

• Generous leave structure including maternity & paternity leaves.

• Snacks on the house.

Hiring Process

1. Screening of applicants & telephonic discussion with HR.

2. Face-to-Face/Video discussion with Hiring Managers.

3. Mettl Assessments.

4. Final round interview with Director.

5. Email communication on final feedback.