Trade Marketing Manager- FMCG

Job Title: Category Trade Marketing Manager Job Type: Permanent, Full-time Sales Business: Godrej Consumer Products Limited Location: Godrej One, Mumbai HO About Godrej Industries Group (GIG) At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries. About Godrej Consumer Products Limited (GCPL) Godrej Consumer Products is a leading emerging markets company. As part of the over 125-year young Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity and respect for others. We rank among the largest Household Insecticide and Hair Care players in emerging markets. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. Innovation is a key driver of our strategy, and we are constantly looking to delight our consumers with exciting, superior quality products at affordable prices. The Category Trade Marketing Manager is a pivotal role responsible for driving the end-to-end trade marketing agenda for specific categories across channels and geographies. This role acts as the strategic link between category teams, regional sales teams, demand planning, and external partners to ensure seamless execution of brand and business plans in the market. It leads category-level forecasting, trade spend optimization, activation planning, and performance tracking while also enabling efficient GTM for new launches and interventions. With a strong focus on insights, execution, and cross-functional alignment, this role plays a key part in driving market share, visibility, and outlet-level engagement across channels. Drive state-wise AOP pipeline tracking and correction planning Evaluate promo ROI and establish benchmarks for spend-to-sales ratios Plan and execute trade promotions and incentives to drive sales and market share Design and manage a top outlet app to improve trade engagement and execution New Launches and Focus Brands Regularly analyse pilot data and derive actionable insights Shopper Marketing focus Maintain a channel wise POSM calendar in collaboration with marketing Manage outlet-level triggers and coordinate vendor communication for deployment Competition benchmarking & External data Analysis Use external data of HH & Nielson to identify business opportunities & link analysis with internal data at a state and AOP level Generate brand insights from program outlets & improve targeting, planograms, manpower utilization, and cost efficiency Use sales trends to request production adjustments or additional stock Education and Experience: ~ Master's degree in Sales and Marketing ~4-5 years of experience either in Trade Marketing or Line Sales Role Proven track record of strong execution, systematic planning, commercial acumen and critical thinking Strong understanding of sales and distribution systems and processes in rural and urban India 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers ~2 months paid leave for secondary caregivers ~ Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel Gender-neutral anti-harassment policy Same sex partner benefits at par with married spouses Community partnerships and advocacy Persons with Disability (PwD) care. Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc. Flexible work options, including remote working and part-time work Mental wellness and self-care programmes, resources and counselling Digital and offline instant recognition platforms. Diversity is the philosophy of who we are as a company. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.