Trade Marketing Manager
4 days ago
1. Requirements
- Educational qualifications: - Bachelors in Marketing, Business Administration or any related field. Non MBA with good field experience can also apply.
- Experience: - Min 2 years' experience in trade marketing field. Overall experience of +10 years in sales or related roles within the FMCG Food industry.
- Personality Traits:
- Good Communication Skills – Verbal & Written
- Creative and Innovative
- Team Player
- Result Oriented & Action Oriented
- Ability to Work Under Pressure & Result Driven
- Planning, Prioritizing, concept selling.
- Relationship Building
2. Knowledge Area
- Sound knowledge of how BTL activities work. POP, Events, Exhibitions, Sampling, Society activations, corporate office activities etc.
- Market Knowledge Potential opportunities for business development
- Category knowledge Frozen / Complementing categories / other Food FMCG
- Technical Knowledge about MS Office
- Geographic knowledge in area of operation
- Channel Knowledge – Retail ( GT & MT) is mandatory. Online / Horeca channels preferred.
3. Duty & Activity required to be performed by this role
BTL Strategy Development and Execution
- Develop and Execute BTL strategies to improve brand offtakes thereby helping achieve targets
- Collaborate with the sales team to identify opportunities and challenges within the retail environment.
- Design and execute promotional programs and campaigns tailored to different retail channels / geographies / products
Channel Partner Collaboration
- Build and maintain strong relationships with key channel partners (Retail + Institutions)
- Work with Channel partners & colleagues to create effective in-store marketing plans, including displays, promotions, and merchandising.
- Concept selling to key stakeholders to initiate events
Planning / Execution / Reporting
- Monthly Event / Activity calendar
- Execution of planned calendar with end to end coordination with all the concerned stakeholders
- Reporting at agreed intervals of activity performance & output
Cross-Functional Collaboration:
- Coordinate with regional sales managers and channel leads to ensure right opportunities are tapped.
- Work with the marketing team to align trade marketing initiatives with overall brand strategies and marketing campaigns.
- Coordinate with the supply chain team to ensure product availability for promotions and in-store activities.
Training and Development:
- Provide training and support to the sales team on trade marketing strategies and execution.
- Stay updated on industry trends and best practices, sharing knowledge and insights with the team.
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