Trade Marketing Manager

4 days ago


Mumbai, Maharashtra, India Gadre Marine Export Full time ₹ 5,00,000 - ₹ 15,00,000 per year

1. Requirements

  • Educational qualifications: - Bachelors in Marketing, Business Administration or any related field. Non MBA with good field experience can also apply.
  • Experience: - Min 2 years' experience in trade marketing field. Overall experience of +10 years in sales or related roles within the FMCG Food industry.
  • Personality Traits:
  • Good Communication Skills – Verbal & Written
  • Creative and Innovative
  • Team Player
  • Result Oriented & Action Oriented
  • Ability to Work Under Pressure & Result Driven
  • Planning, Prioritizing, concept selling.
  • Relationship Building

2. Knowledge Area

  • Sound knowledge of how BTL activities work. POP, Events, Exhibitions, Sampling, Society activations, corporate office activities etc.
  • Market Knowledge Potential opportunities for business development
  • Category knowledge Frozen / Complementing categories / other Food FMCG
  • Technical Knowledge about MS Office
  • Geographic knowledge in area of operation
  • Channel Knowledge – Retail ( GT & MT) is mandatory. Online / Horeca channels preferred.

3. Duty & Activity required to be performed by this role

BTL Strategy Development and Execution

  • Develop and Execute BTL strategies to improve brand offtakes thereby helping achieve targets
  • Collaborate with the sales team to identify opportunities and challenges within the retail environment.
  • Design and execute promotional programs and campaigns tailored to different retail channels / geographies / products

Channel Partner Collaboration

  • Build and maintain strong relationships with key channel partners (Retail + Institutions)
  • Work with Channel partners & colleagues to create effective in-store marketing plans, including displays, promotions, and merchandising.
  • Concept selling to key stakeholders to initiate events

Planning / Execution / Reporting

  • Monthly Event / Activity calendar
  • Execution of planned calendar with end to end coordination with all the concerned stakeholders
  • Reporting at agreed intervals of activity performance & output

Cross-Functional Collaboration:

  • Coordinate with regional sales managers and channel leads to ensure right opportunities are tapped.
  • Work with the marketing team to align trade marketing initiatives with overall brand strategies and marketing campaigns.
  • Coordinate with the supply chain team to ensure product availability for promotions and in-store activities.

Training and Development:

  • Provide training and support to the sales team on trade marketing strategies and execution.
  • Stay updated on industry trends and best practices, sharing knowledge and insights with the team.

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