Lead generation specialist

3 days ago

Gurgaon, India UNISON INTERNATIONAL CONSULTING Full time

Job Title: Lead Generation Specialist – Real EstateLocation: Gurgaon (Gurugram), HaryanaCTC: Up to ₹20 Lakhs per AnnumExperience: 5–10 years preferredIndustry: Real Estate – Residential/CommercialAbout the RoleWe are looking for a highly driven and strategic Lead Generation Specialist with a strong background in the real estate sector. The ideal candidate will be responsible for planning, executing, and optimizing lead-generation initiatives across both online and offline channels, ensuring a consistent pipeline of qualified prospects for the sales team.Key ResponsibilitiesOnline Lead Generation- Develop and manage performance marketing campaigns (Google Ads, Meta Ads, Linked In, PPC).- Optimize digital lead funnels, landing pages, and conversion paths.- Run targeted campaigns on real estate portals (Magic Bricks, 99acres, Housing.com, No Broker, etc.).- Manage social media outreach, email marketing, Whats App marketing, and remarketing campaigns.- Track lead quality, funnel performance, and cost-per-lead metrics using CRM tools.- Leverage SEO/SEM strategies for organic lead generation.Offline Lead Generation- Execute on-ground activities such as events, property exhibitions, roadshows, site visits, and corporate activations.- Build relationships with real estate brokers, channel partners, IPCs, and local networks.- Identify and onboard new channel partners or referral agents.- Conduct local market research to identify new lead pockets and customer segments.Skills & Qualifications- Proven experience (minimum 4–5 years) in lead generation within the real estate sector.- Strong understanding of Gurgaon real estate market preferred.- Expertise in digital marketing tools, CRM systems (Salesforce, Hub Spot, No Broker Hood, etc.), and analytics.- Excellent communication, negotiation, and relationship-building skills.- Data-driven approach with strong analytical and reporting capabilities.- Ability to manage budgets, CPL targets, and performance metrics.Key Competencies- High ownership and result orientation- Strong networking capabilities- Strategic planning & campaign management- Ability to work with cross-functional teams (Marketing, Sales, Channel Partners)- Problem-solving and market adaptabilityEducation- Bachelor’s degree in Marketing, Business Administration, or related field.- MBA/PGDM preferred but not mandatory.Why Join Us?- Competitive compensation (up to ₹20 LPA)- Opportunity to work with a fast-growing real estate organization- High-growth role with strong autonomy and leadership scope- Exposure to both cutting-edge digital lead generation and strategic offline channels

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