Marketing executive – education sector

6 days ago


Hyderabad, India K-Innovative Hub Pvt Ltd Full time
Pallavi Group is a leading educational franchise that offers high-quality learning solutions across multiple locations. As we expand our network, we are looking for a proactive and results-driven Marketing Executive with prior experience in the education sector. This role will focus on promoting our franchise offerings, supporting franchisees, and growing the overall brand presence across various markets.
Key Responsibilities:
Develop and execute national and local marketing strategies to drive awareness of the brand, attract new franchisees, and support franchisees in promoting their centers.
Work closely with franchisees to create and execute customized marketing campaigns tailored to local markets.
Oversee the creation of digital content for social media, websites, email marketing, and other marketing channels to ensure consistency and brand alignment across all franchise locations.
Assist in the creation of promotional materials, brochures, and advertisements tailored for both franchise recruitment and local student acquisition.
Organize and manage educational fairs, franchise expos, and other events to raise brand visibility and attract new franchise partners.
Identify market trends, competitor activities, and opportunities for growth within the franchise network.
Requirements:
Bachelor's degree in Marketing, Business Administration, Communications, or related field.
Prior marketing experience in the education sector, preferably within a franchise model.
Strong understanding of franchise marketing and experience working with franchisees.
Creative, detail-oriented, and proactive with the ability to work independently.

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