Head of demand generation

4 weeks ago

Hyderabad, India Gramener Full time
Job Title: Head of Demand Generation (Associate Director/Director)
Reports to: SVP of Marketing & Growth
Location: Hyderabad, Work Timings : NA(ET coverage)
Job Summary:
We're seeking an experienced Head of Demand Generation to lead our demand marketing efforts and drive pipeline growth for our enterprise software solutions business. As a strategic leader, you'll develop and execute multi-channel demand generation strategies, manage a team of marketing program managers and SDRs, and collaborate with cross-functional teams to achieve revenue goals.
Responsibilities:
1. Demand Generation Strategy:
Develop and execute multi-channel demand generation strategies aligned to personas, audiences, and sales objectives to support pipeline and revenue goals.
Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies.
2. Campaign Management:
Construct and bring to life marketing programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.
Successfully create and roll-out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.
3. Messaging and Conversion:
Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and speed up sales velocity.
Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel.
4. Stakeholder Management:
Collaborate with C-level, sales, marketing, and prospects to ensure alignment and effective execution of demand generation strategies.
5. Continuous Improvement:
Strengthen best practices while evaluating the latest B2 B marketing strategies, marketing technologies, and experimenting with different tactics.
Consistently meet or exceed sales pipeline and revenue goals.
6. Analysis and Reporting:
Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend on Hubspot.
7. Team Management:
Lead, nurture, and develop a team of marketing program managers and SDRs.
Manage budget and report on ROI.
8. Content Creation and Event Planning:
Develop and implement a content strategy that supports demand generation goals, including blog posts, whitepapers, case studies, and other relevant content.
Plan and execute webinars, conferences, and other events that support demand generation goals.
9. Influencer Marketing and Account-Based Marketing:
Develop and execute influencer marketing strategies that support demand generation goals.
Develop and execute account-based marketing strategies that support demand generation goals.
10. Data-Driven Decision Making:
Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs.
Requirements:
1. Experience: 8+ years of experience in demand generation leadership roles, preferably in the B2 B enterprise software space or a complex technical market with longer sales cycles.
2. Skills:
Excellent understanding of how to analyse and optimize conversion rates across the sales and marketing funnel.
Extensive skills in marketing technology and automation systems, including Hubspot, Google Analytics, Google Tag Manager, Semrush, etc.
Demonstrable success delivering earned, paid, and owned channels demand generation programs.
Direct experience managing SDRs or proven success in working closely with SDR teams.
Data acquisition and management knowledge to support lead nurturing and outbound programs.
3. Education: MBA Degree
4. Location: Hyderabad
Nice to Have:
1. Certifications: Hubspot Inbound Marketing Certification, Google Analytics Certification, etc.
2. Industry Knowledge: Familiarity with the enterprise software industry and its trends.
3. Language Skills: Proficiency in English and any other local language.

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