Head of Demand Generation

3 weeks ago

Hyderabad, India Gramener Full time

Job Title: Head of Demand Generation (Associate Director/Director)

Reports to: SVP of Marketing & Growth

Location: Hyderabad, Work Timings : NA(ET coverage)

Job Summary:

We're seeking an experienced Head of Demand Generation to lead our demand marketing efforts and drive pipeline growth for our enterprise software solutions business. As a strategic leader, you'll develop and execute multi-channel demand generation strategies, manage a team of marketing program managers and SDRs, and collaborate with cross-functional teams to achieve revenue goals.

Responsibilities:

1. Demand Generation Strategy:

  • Develop and execute multi-channel demand generation strategies aligned to personas, audiences, and sales objectives to support pipeline and revenue goals.
  • Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies.

2. Campaign Management:

  • Construct and bring to life marketing programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs.
  • Successfully create and roll-out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.

3. Messaging and Conversion:

  • Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and speed up sales velocity.
  • Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel.

4. Stakeholder Management:

  • Collaborate with C-level, sales, marketing, and prospects to ensure alignment and effective execution of demand generation strategies.

5. Continuous Improvement:

  • Strengthen best practices while evaluating the latest B2B marketing strategies, marketing technologies, and experimenting with different tactics.
  • Consistently meet or exceed sales pipeline and revenue goals.

6. Analysis and Reporting:

  • Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making.
  • Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend on Hubspot.

7. Team Management:

  • Lead, nurture, and develop a team of marketing program managers and SDRs.
  • Manage budget and report on ROI.

8. Content Creation and Event Planning:

  • Develop and implement a content strategy that supports demand generation goals, including blog posts, whitepapers, case studies, and other relevant content.
  • Plan and execute webinars, conferences, and other events that support demand generation goals.

9. Influencer Marketing and Account-Based Marketing:

  • Develop and execute influencer marketing strategies that support demand generation goals.
  • Develop and execute account-based marketing strategies that support demand generation goals.

10. Data-Driven Decision Making:

  • Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs.

Requirements:

1. Experience: 8+ years of experience in demand generation leadership roles, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.

2. Skills:

  • Excellent understanding of how to analyse and optimize conversion rates across the sales and marketing funnel.
  • Extensive skills in marketing technology and automation systems, including Hubspot, Google Analytics, Google Tag Manager, Semrush, etc.
  • Demonstrable success delivering earned, paid, and owned channels demand generation programs.
  • Direct experience managing SDRs or proven success in working closely with SDR teams.
  • Data acquisition and management knowledge to support lead nurturing and outbound programs.

3. Education: MBA Degree

4. Location: Hyderabad

Nice to Have:

1. Certifications: Hubspot Inbound Marketing Certification, Google Analytics Certification, etc.

2. Industry Knowledge: Familiarity with the enterprise software industry and its trends.

3. Language Skills: Proficiency in English and any other local language.

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