Head of Demand Generation Specialist
1 month ago
We are seeking a seasoned Head of Demand Generation to spearhead our demand marketing efforts and drive pipeline growth for our enterprise software solutions business. As a strategic leader, you will develop and execute multi-channel demand generation strategies, manage a team of marketing program managers and SDRs, and collaborate with cross-functional teams to achieve revenue goals.
Key Responsibilities- Demand Generation Strategy: Develop and execute multi-channel demand generation strategies aligned to personas, audiences, and sales objectives to support pipeline and revenue goals. Collaborate with sales, product, and customer success teams to ensure alignment and effective execution of demand generation strategies.
- Campaign Management: Construct and bring to life marketing programs, including earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs. Successfully create and roll-out highly-targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle.
- Messaging and Conversion: Understand the minds of our buyers to create authentic conversations and promotions that move them through the funnel and speed up sales velocity. Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel.
- Stakeholder Management: Collaborate with C-level, sales, marketing, and prospects to ensure alignment and effective execution of demand generation strategies.
- Continuous Improvement: Strengthen best practices while evaluating the latest B2B marketing strategies, marketing technologies, and experimenting with different tactics. Consistently meet or exceed sales pipeline and revenue goals.
- Analysis and Reporting: Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision making. Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance, and ROI of marketing spend on Hubspot.
- Team Management: Lead, nurture, and develop a team of marketing program managers and SDRs. Manage budget and report on ROI.
- Content Creation and Event Planning: Develop and implement a content strategy that supports demand generation goals, including blog posts, whitepapers, case studies, and other relevant content. Plan and execute webinars, conferences, and other events that support demand generation goals.
- Influencer Marketing and Account-Based Marketing: Develop and execute influencer marketing strategies that support demand generation goals. Develop and execute account-based marketing strategies that support demand generation goals.
- Data-Driven Decision Making: Use data and analytics to inform demand generation decisions and measure the effectiveness of marketing programs.
About the Role
The estimated salary for this position is ₹25,00,000 - ₹40,00,000 per annum, depending on experience.
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