BDNT Labs Private Limited | Marketing Research Specialist

4 days ago


hyderabad, India BDNT Labs Private Limited Full time

Job Description: Senior Marketing Strategist / Marketing Research Analyst

Position: Senior Marketing Strategist / Marketing Research Analyst

Location: Hyderabad

Employment Type: Full-time/Onsite

Experience: 5 to 10 years


Role Overview:

We are seeking an experienced and dynamic Senior Marketing Strategist or Marketing Research Analyst to drive our business growth by leveraging cutting-edge market information and technology. The ideal candidate will possess a deep understanding of market trends, competitive intelligence, and innovative strategies to provide actionable insights and recommendations for improving business performance.


Key Responsibilities:


Market Analysis & Research:

  • Conduct in-depth market research to identify emerging trends, customer preferences, and industry developments.
  • Analyze competitor strategies and market positioning to uncover opportunities for growth.


Strategic Planning:

  • Develop comprehensive marketing strategies to expand market share and enhance brand presence.
  • Collaborate with cross-functional teams to align marketing initiatives with business objectives.


Technology Integration:

  • Utilize advanced marketing tools and technologies for data collection, analysis, and campaign optimization.
  • Stay updated on the latest market technologies and recommend their integration to improve efficiency and outcomes.


Performance Metrics & Reporting:

  • Track and analyze the effectiveness of marketing campaigns and strategies.
  • Provide regular reports with actionable insights to key stakeholders.


Innovation & Thought Leadership:

  • Bring creative ideas and innovative solutions to enhance the company’s market positioning.
  • Act as a thought leader by sharing insights on market evolution and business opportunities.


Qualifications & Skills:

  • Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
  • Proven experience of 8+ years in marketing strategy or market research.
  • Strong knowledge of advanced marketing tools, analytics platforms, and CRM systems.
  • Excellent analytical and problem-solving skills with the ability to interpret data and derive insights.
  • Outstanding communication, presentation, and interpersonal skills.
  • Ability to think creatively and strategically to solve complex business challenges.
  • Proactive, self-motivated, and result-oriented.


Preferred:

  • Familiarity with AI-driven marketing technologies and tools.
  • Experience in developing strategies for B2B or B2C markets.
  • Knowledge of global market trends and international business practices.



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