Building Brands from Inception

3 days ago

Chennai, Tamil Nadu, India beBeeBrand Full time ₹ 15,00,000 - ₹ 25,00,000
Job Title: Brand Strategy Specialist

Drive brand growth and success by developing and implementing comprehensive brand strategies, positioning, and value propositions.

  • Lead the development of innovative marketing campaigns across ATL, BTL, digital, influencer, PR, and OOH channels.
  • Manage consumer and market research to track brand health, identify opportunities, and generate actionable insights.
  • Collaborate with cross-functional teams and external partners to ensure seamless execution and effective brand messaging.

Key Responsibilities:

  • Develop and execute strategic plans to build and maintain strong brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Partner with performance marketing teams/agencies to optimize brand messaging and drive measurable outcomes.
  • Manage budgets and track ROI to ensure optimal resource allocation and business impact.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Job Requirements:

  • 4–5 years of experience in brand management/marketing, preferably in Foods, Personal Care, or Home Care categories.
  • Graduate/MBA in Marketing, Brand Management, or related field.
  • Hands-on experience in building brands on D2C and marketplaces, working with agencies/creators, managing campaigns, and handling brand budgets.

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