Brand Building Specialist

4 days ago

Chennai, Tamil Nadu, India beBeeBrandBuilding Full time ₹ 9,00,000 - ₹ 12,00,000

Job Title: Brand Building Expert

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Job Purpose:

We seek a skilled Brand Building Expert to spearhead the creation and scaling of a new food brand from its inception.

As a key member of our team, you will drive the brand's strategy, positioning, and market presence. Your expertise will be instrumental in developing and implementing integrated marketing campaigns across digital, retail, D2C, and marketplaces.

Key Responsibilities & Accountability:

  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
  • Manage consumer and market research, track brand health, and generate insights.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging.
  • Plan and execute BTL activations, in-store visibility, and sales enablement tools.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Collaborate cross-functionally with internal teams and external partners for seamless execution.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Job Specification:

  • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling budgets.

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