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Branding and Communication Specialist

2 weeks ago

Chennai, Tamil Nadu, India SAINT-GOBAIN - Glass Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Branding and Communication Specialist

Saint-Gobain, Chennai

Job Description:

Position Overview

Saint-Gobain is seeking for a Branding & Communication Specialist, who take ownership of implementing and executing branding and communication initiatives across digital, internal, and external channels. You will work closely with leadership and cross-functional teams to design creative content, manage campaigns, develop PR and media relations, and coordinate events.

The ideal candidate will be part of INDEC4.0, the Global Competency Center for Saint-Gobain, serving all Industry 4.0 initiatives for over 1100 factories worldwide. Indec 4.0 is a strong team of 300+ members dedicated to advancing manufacturing processes through cutting-edge technologies. This position offers the opportunity to work in a fast-paced environment, where you will play a crucial role in advancing our mission. We invite you to join us at a pivotal moment in our growth journey as we strive to enhance our technological capabilities and develop impactful solutions that empower our team and drive our organization forward.

Job SummaryWe are looking for a hands-on and creative Branding & Communication Specialist to independently drive our branding, communications, and digital engagement initiatives. This role is designed for a strong individual contributor who can execute end-to-end branding activities—from managing digital platforms and creating content to handling PR outreach, internal communications, and event coordination. The ideal candidate will bring expertise in storytelling, digital branding, and stakeholder collaboration to build a consistent and impactful brand identity.Key Responsibilities

Digital & Social Media Branding

  • Manage company LinkedIn and digital platforms by planning and executing engaging content and paid campaigns.
  • Create digital assets such as videos, podcasts, newsletters, and leadership communication pieces.
  • Support website revamp and digital asset enhancement projects.

Public Relations & External Communications

  • Independently build and maintain PR relationships with media outlets.
  • Draft press releases, leadership articles, and thought-leadership content.

Branding & Creative Execution

  • Design and deliver branding and creative collateral.
  • Script, storyboard, and coordinate production of corporate and YouTube videos.
  • Ensure branding guidelines are applied consistently across channels.

Internal Communications & Employer Branding

  • Develop and circulate newsletters, updates, and communication campaigns for employees.
  • Partner with talent acquisition to execute recruitment marketing initiatives.

Events & Stakeholder Support

  • Organize and manage PR events, corporate events, and internal branding initiatives.
  • Liaise with vendors and stakeholders to ensure seamless execution of branding deliverables.

Analytics & Reporting

  • Track campaign performance, media coverage, and branding ROI.
  • Prepare regular reports and insights to recommend improvements.

Qualifications and Skills

  • Bachelor's/Master's in Communications, Marketing, or related fields. Engineering Background is added advantage.
  • 5–8 years of hands-on experience in branding, corporate communications, or digital marketing.
  • Strong content creation, storytelling, and campaign management skills.
  • Proficiency with design and editing tools (Adobe Creative Suite, Canva, Figma, video editing).
  • Should have strong business acumen to understand various manufacturing digital solutions offered
  • Experience in event planning and vendor coordination.
  • Ability to work independently with high ownership and attention to detail.

About Saint-Gobain

Saint-Gobain is a global leader in the design, production, and distribution of materials and solutions that are key ingredients in the wellbeing of each of us and the future of all. We are committed to continuous innovation, sustainable development, and creating a positive impact on the world.