
Food Brand Strategist
16 hours ago
Job Title: Brand Strategist for Food Brands
">We are seeking a Brand Strategist to join our team and drive the development of new food brands from inception to market presence. As a key member of our brand management team, you will be responsible for building and scaling our food brands across digital, retail, D2C, and marketplaces.
">The ideal candidate will have a strong background in brand strategy, positioning, and value proposition. They will also possess excellent integrated marketing skills, including ATL, BTL, digital, influencer, PR, and OOH campaigns.
">Key Responsibilities:
">• Develop and implement brand strategies, positioning, and value propositions.
">• Drive integrated marketing campaigns that deliver strong consumer connection and business impact.
">• Manage consumer and market research to track brand health and generate insights.
">• Partner with performance marketing teams/agencies to ensure effective brand messaging.
">• Plan and execute BTL activations, in-store visibility, and sales enablement tools.
">• Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
">Requirements:
">• 4-5 years of experience in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
">• Graduate/MBA in Marketing, Brand Management, or related field.
">• Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.
">What We Offer:
">A dynamic work environment, opportunities for professional growth, and a chance to make a real impact on our food brands' success.
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