Business Growth Strategist

5 days ago

Chennai, Tamil Nadu, India Foodbuddies Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Were Hiring for Business Growth Strategist Branding, Digital

Marketing, Sales

Location: Chennai Padur

Company: Food Buddies

Experience: 15+ years

Industry: FMCG, Food & Beverage, Consumer Brands, Retail, D2C

Work Mode: Full-Time | Permanent

Food Buddies is the industrys leading food consultancy firm propelled to success

by a young and dynamic team. We give life and form to ideasturning them into

commercially scalable businesses. Our motto is to make every clients concept a

success by listening, analyzing, and delivering the right solution that saves time,

money, and energy.

Our key verticals include:

Food Product Development

Food Industry Implementation

Business Growth Strategy

Food Branding

Food Legal Compliance

Visit us at

Role Overview:

We are looking for an experienced Business Growth Strategist to lead and drive brand

positioning, digital- marketing strategy, channel planning, and revenue growth

across diverse FMCG/consumer brands. This role is highly strategic and advisory, but

demands a hands-on leader with a proven track record in building integrated growth

engines, cross-functional alignment, and data-driven decision-making.

This is a client-facing and leadership-level consulting role that collaborates closely with

marketing, sales, creative, analytics, and founder teams.

Qualifications & Experience

  • Education
  • Bachelor's degree in business, Marketing, or related field; MBA
  • preferred
  • Experience
  • 15+ years in business growth, brand strategy, digital marketing, or
  • sales leadership roles
  • Domain
  • Expertise
  • FMCG, D2C, Retail, Food & Beverage, Consumer Goods
  • Language Strong communication in English; regional language fluency is a plus
  • Mindset Strategic, entrepreneurial, result-oriented, digitally agile.

Core Skills Required

Business Growth Strategy

Brand Architecture & Positioning

Digital Marketing (Performance, SEO, Social, Content)

Channel Strategy (D2C, Retail, Distribution)

Sales Planning & Revenue Enablement

Go-to-Market (GTM) Execution

Customer Acquisition & Retention Strategy

Data Analytics & KPI Dashboards

Cross-functional Collaboration & Leadership

Roles & Responsibilities

Strategic Planning

Design growth roadmaps across business units, product lines, or regions

Conduct opportunity mapping, competitor benchmarking, and category strategy

Align sales, brand, and digital growth functions with revenue KPIs

Brand & Market Development

Refine brand identity, messaging, and positioning for B2C and B2B markets

Support packaging, pricing, and market segmentation strategies

Guide storytelling and visual branding with internal teams or external partners

Digital Growth Enablement

Define digital marketing strategy including paid media, content, SEO, email, and

CRM

Collaborate with digital agencies or internal teams to plan and execute

campaigns

Review performance analytics and drive ROI-based decision-making

Channel Expansion & Sales Support

Develop integrated GTM plans across retail, distributor, and D2C channels

Optimize sales funnel, conversion strategies, and partner networks

Implement sales enablement tools and performance management dashboards

Advisory & Leadership

Serve as a strategic advisor to client founders or senior leadership

Facilitate quarterly business reviews, growth workshops, and planning sprints

Mentor internal teams in marketing, sales, or brand development.

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