Assistant Brand Manager for Foods-Chennai
6 days ago
Job Purpose:
Responsible for building and scaling a new food brand from inception, driving its strategy,
positioning, and market presence. Lead end-to-end brand initiatives across digital, retail, D2C, and
marketplaces, ensuring strong consumer connection and business impact
Key Responsibilities & Accountability:
• Develop and implement brand strategy, positioning, and value proposition.
• Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).
• Manage consumer and market research, track brand health, and generate insights.
• Partner with performance marketing teams/agencies to ensure effective brand messaging.
• Plan and execute BTL activations, in-store visibility, and sales enablement tools.
• Build and maintain brand presence on D2C platforms and e-commerce/quick commerce
marketplaces.
• Manage brand budgets, track ROI, and ensure measurable outcomes.
• Collaborate cross-functionally with internal teams and external partners for seamless
execution.
Functional Competencies:
• Brand Strategy & Positioning
• Integrated Marketing Execution
• Consumer Insights & Analytics
• E-commerce & D2C Management
• Budgeting & Planning
Job Specification:
• Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care,
or Home Care categories).
• Education: Graduate/MBA in Marketing, Brand Management, or related field.
• Background: Hands-on experience in building brands on D2C and marketplaces
(mandatory), working with agencies/creators, managing campaigns, and handling brand
budgets.
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