Brand Manager-Foot wear-Chennai
3 weeks ago
Job tittle :Brand Manager[You one]
Location : chennai
Salary : Upto 18LPA
Job Purpose:
Responsible for shaping and driving the brand identity, strategy, and market presence of You One
in the sports performance (footwear & apparel) category. This role demands a balance of strategy
and execution, building integrated campaigns, driving consumer engagement, and ensuring brand
relevance across retail, digital, and on-ground activations
Key Responsibilities & Accountability:
• Develop and execute brand strategy, positioning, and value proposition aligned with
company vision.
• Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on-
ground).
• Manage content calendars and create “always-on” consumer engagement moments.
• Conduct market and consumer research; track brand health metrics and identify insights.
• Partner with digital/performance teams to ensure effective campaigns and user
experiences.
• Drive retail and on-ground activations including in-store visibility, campus, and sports
events.
• Create sales enablement tools: lookbooks, launch kits, VM guidelines, and training
decks.
• Maintain e-commerce/marketplace brand presence (basic hygiene, listings, availability).
• Manage brand budgets, track ROI, and ensure efficient use of spends.
• Lead agency and partner relationships, ensuring on-time, on-budget, and high-quality
outputs.
Functional Competencies:
• Brand Strategy & Positioning
• Integrated Campaign Management
• Retail & On-Ground Activation
• Digital & Performance Marketing Alignment
• Consumer & Market Insights
Job Specification:
• Experience: 5–7+ years in brand management/marketing (sports, athleisure, or lifestyle
category experience is a plus).
• Education: Graduate/MBA in Marketing, Brand Management, or related field.
• Background: Strong track record of developing and executing brand strategies, running
large-scale integrated campaigns, working with agencies/creators, and managing brand
budgets (₹3–5 Cr+ preferred). Hands-on exposure to retail, on-ground activations, and digital
marketing is essential.
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