Brand Manager-Foot wear-Chennai

14 hours ago

Chennai Tamil Nadu India, Tamil Nadu The Banyan HR Consults Chennai Full time

Job tittle :Brand Manager[You one]

Location : chennai

Salary : Upto 18LPA


Job Purpose:

Responsible for shaping and driving the brand identity, strategy, and market presence of You One

in the sports performance (footwear & apparel) category. This role demands a balance of strategy

and execution, building integrated campaigns, driving consumer engagement, and ensuring brand

relevance across retail, digital, and on-ground activations

Key Responsibilities & Accountability:

• Develop and execute brand strategy, positioning, and value proposition aligned with

company vision.

• Plan and run integrated marketing campaigns (ATL, BTL, digital, influencers, PR, on-

ground).

• Manage content calendars and create “always-on” consumer engagement moments.

• Conduct market and consumer research; track brand health metrics and identify insights.

• Partner with digital/performance teams to ensure effective campaigns and user

experiences.

• Drive retail and on-ground activations including in-store visibility, campus, and sports

events.

• Create sales enablement tools: lookbooks, launch kits, VM guidelines, and training

decks.

• Maintain e-commerce/marketplace brand presence (basic hygiene, listings, availability).

• Manage brand budgets, track ROI, and ensure efficient use of spends.

• Lead agency and partner relationships, ensuring on-time, on-budget, and high-quality

outputs.

Functional Competencies:

• Brand Strategy & Positioning

• Integrated Campaign Management

• Retail & On-Ground Activation

• Digital & Performance Marketing Alignment

• Consumer & Market Insights

Job Specification:

• Experience: 5–7+ years in brand management/marketing (sports, athleisure, or lifestyle

category experience is a plus).

• Education: Graduate/MBA in Marketing, Brand Management, or related field.

• Background: Strong track record of developing and executing brand strategies, running

large-scale integrated campaigns, working with agencies/creators, and managing brand

budgets (₹3–5 Cr+ preferred). Hands-on exposure to retail, on-ground activations, and digital

marketing is essential.

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