Foods Brand Development Lead

2 weeks ago

Chennai, Tamil Nadu, India beBeeBrand Full time ₹ 1,20,00,000 - ₹ 2,00,00,000

Job Title: Assistant Brand Manager for Foods-Chennai

As a key member of our team, you will be responsible for building and scaling a new food brand from inception. You will drive its strategy, positioning, and market presence across digital, retail, direct-to-consumer (D2C), and marketplaces.

Key Responsibilities & Accountability:

  • Develop and implement brand strategy, positioning, and value proposition.
  • Drive integrated marketing campaigns, including ATL, BTL, digital, influencer, public relations (PR), and out-of-home (OOH) initiatives.
  • Manage consumer and market research, track brand health, and generate insights to inform business decisions.
  • Partner with performance marketing teams/agencies to ensure effective brand messaging and maximize ROI.
  • Plan and execute below-the-line (BTL) activations, in-store visibility, and sales enablement tools to drive consumer engagement.
  • Build and maintain brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Collaborate cross-functionally with internal teams and external partners to ensure seamless execution and delivery of brand objectives.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Job Specification:

  • Experience: 4–5 years in brand management/marketing, preferably in the foods, personal care, or home care categories.
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on D2C and marketplaces is mandatory, as well as working with agencies/creators, managing campaigns, and handling budgets.

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