Assistant Brand Manager for Foods-Chennai

4 days ago

Chennai, Tamil Nadu, India The Banyan HR Consults Chennai Full time
Job Purpose:

Responsible for building and scaling a new food brand from inception, driving its strategy,

positioning, and market presence. Lead end-to-end brand initiatives across digital, retail, D2C, and

marketplaces, ensuring strong consumer connection and business impact

Key Responsibilities & Accountability:

• Develop and implement brand strategy, positioning, and value proposition.

• Drive integrated marketing campaigns (ATL, BTL, digital, influencer, PR, OOH).

• Manage consumer and market research, track brand health, and generate insights.

• Partner with performance marketing teams/agencies to ensure effective brand messaging.

• Plan and execute BTL activations, in-store visibility, and sales enablement tools.

• Build and maintain brand presence on D2C platforms and e-commerce/quick commerce

marketplaces.

• Manage brand budgets, track ROI, and ensure measurable outcomes.

• Collaborate cross-functionally with internal teams and external partners for seamless

execution.

Functional Competencies:

• Brand Strategy & Positioning

• Integrated Marketing Execution

• Consumer Insights & Analytics

• E-commerce & D2C Management

• Budgeting & Planning

Job Specification:

• Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care,

or Home Care categories).

• Education: Graduate/MBA in Marketing, Brand Management, or related field.

• Background: Hands-on experience in building brands on D2C and marketplaces

(mandatory), working with agencies/creators, managing campaigns, and handling brand

budgets.

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