Growth Management Specialist
2 weeks ago
Paytm's Travel business is a fast-paced, agile environment where every day brings new opportunities to drive growth and success. We are seeking a highly motivated and experienced Growth Manager / Deputy Manager to join our dynamic team.
Growth Strategy Development:
Develop and implement growth strategies that drive user acquisition, engagement, retention, and revenue growth. Improve user journeys to optimize conversion & revenue through UI/UX improvement. Plan, execute, and optimize multi-channel marketing campaigns including digital, social media, email, and more. Use data analytics to track and measure campaign performance, identify trends, and make data-driven decisions. Conduct market research to identify new growth opportunities and stay ahead of industry trends. Develop and manage customer segmentation strategies to personalize marketing efforts and improve targeting.
Key Responsibilities:
Work closely with cross-functional teams including product, sales, and customer service to ensure alignment and drive growth initiatives. Manage and optimize the growth marketing budget to maximize ROI. Provide regular reports and insights on growth metrics, campaign performance, and overall marketing effectiveness. Analyze complex data sets, identify patterns, and make data-driven decisions. Excellent written and verbal communication skills. Ability to work collaboratively with cross-functional teams and build strong relationships.
Requirements:
4-5 years of experience in growth marketing, with a proven track record of driving user acquisition and engagement. Masters or Equivalent qualification. Basic Knowledge of SQL, basic knowledge of data analytics, strong command of Excel. Preferred Industry: Online Travel Agent, Hotel, E-commerce, fintech.
Why Paytm?
A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals. Respect, that is earned, not demanded from your peers and manager.
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