Growth Management Specialist

2 weeks ago


Noida, Uttar Pradesh, India Paytm Full time
About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team: Paytm Travel has revolutionized the travel industry - intending to empower millions of travelers who choose us as their preferred travel partner. Being one of the largest travel platforms in the country, we aim to not only ensure seamless, instant booking, but also a delightful journey. We strive to enrich the customer experience by making every transaction transparent, honest and hassle-free. To stay ahead of the curve, we are working aggressively towards our ambition to make travel affordable for all. With this customer centricity at our core, we strive to make Paytm Travel synonymous with trustworthy travel partners.

Key Responsibilities:
• Responsible for Growth/CLM campaigns that drive user acquisition, engagement, retention and at an overall level responsible for revenue
• Plan, execute, and optimize multi-channel marketing campaigns including digital, social media, email, and offline campaigns
• Use data analytics to track and measure campaign performance, identify trends, and make data-driven decisions
• Conduct market research to identify new growth opportunities and stay ahead of industry trends
• Develop and manage customer segmentation strategies to personalize marketing efforts and improve customer experience
• Work closely with cross-functional teams including product, sales, and customer service to ensure alignment and drive growth
• Manage and optimize the growth marketing budget to maximize ROI
• Provide regular reports and insights on growth metrics, campaign performance, and overall marketing strategy

Requirements:
• Excellent written and verbal communication skills
• Ability to analyze complex data sets, identify patterns, and make data-driven decisions
• Ability to work collaboratively with cross-functional teams and build strong relationships

Why this role? This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you're excited by the prospect of using data to drive strategic decisions and foster business success.

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