Digital Content Strategist for B2B Growth
2 days ago
At Pixelo Digital, we are seeking a skilled Digital Content Strategist to join our team. As a key member of our demand generation and product company, you will be responsible for creating high-quality content that drives growth and accelerates sales for our clients.
We take pride in our expertise in growth marketing and go-to-market capabilities. Our dedication to staying ahead of industry trends enables us to deliver exceptional results customized to meet the individual needs of each client.
The ideal candidate will have a strong command of English with impeccable grammar and writing skills. You will also have a basic understanding of SEO principles and keyword research tools, as well as experience working in the B2B tech or SaaS industry.
A creative mindset with attention to detail and a knack for storytelling is essential for this role. Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot) is highly preferred.
Key Responsibilities:
- Create engaging and informative content tailored for B2B audiences, including blogs, whitepapers, case studies, eBooks, website copy, and email campaigns.
- Conduct in-depth research on industry trends, target audiences, and competitor strategies to produce relevant and impactful content.
- Incorporate SEO best practices to improve organic visibility and ranking of content across search engines.
- Work closely with the marketing, design, and product teams to align content with overall marketing strategies and business goals.
Required Skills & Qualifications:
- Bachelor's degree in English, Marketing, Communications, Journalism, or a related field.
- 2-3 years of professional experience in B2B content writing.
- Strong command of English with impeccable grammar and writing skills.
- Basic understanding of SEO principles and keyword research tools.
- Ability to adapt writing style for different industries and target audiences.
- Familiarity with content management systems (e.g., WordPress) and marketing tools (e.g., HubSpot).
Estimated Salary: ₹800,000 - ₹1,200,000 per annum
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