Business Growth Strategist

2 weeks ago

Navi Mumbai, Maharashtra, India Pixelo Digital Full time

We are seeking a skilled Business Growth Strategist to join our team at Pixelo Digital. This role involves developing and executing lead generation outbound strategies and campaigns that align with business objectives and drive revenue growth.

Job Responsibilities:

  • Campaign Development: Design, implement, and optimize multi-channel marketing campaigns to generate high-quality leads, including Cold email marketing, Calling, LinkedIn outreach, and WhatsApp.
  • Lead Generation: Deliver a weekly set number of SQL's, MQL's, and meetings via Outbound marketing motion, being accountable for the results.
  • Market Research: Conduct thorough market research and competitor analysis to identify target audience segments, key trends, and opportunities for lead generation.
  • Messaging Optimization: Collaborate closely with the content marketing team to develop and optimize high-quality lead generation outbound messaging.
  • Nurturing Programs: Implement lead nurturing programs to cultivate prospects and drive conversions, leveraging marketing automation and CRM tools.
  • Performance Analysis: Analyze and report on the performance of lead generation campaigns, providing insights and recommendations to optimize marketing effectiveness and increase ROI.
  • Client Relationships: Manage client relationships, ability to strategize and present cohesively.

Requirements:

  • Bachelor's degree in marketing, business, or a related field. A master's degree is a plus.
  • 1-2 years in B2B SaaS demand generation, preferably within the technology industry.
  • Strong knowledge of demand generation strategies, tactics, and tools like Smartlead, Instantly, Phantombuster, Prospectoo, Sendgrid, Apollo, and Lusha.
  • Preferred qualifications include prior involvement in B2B marketing.
  • Proficient in marketing analytics, ability to measure and analyze campaign performance, identify trends, and make data-driven recommendations.
  • Strong project management skills with the ability to prioritize and manage multiple projects and stakeholders simultaneously.
  • Collaborative mindset and the ability to work effectively with cross-functional teams to achieve common goals.
  • Self-motivated and results-oriented, with a track record of meeting or exceeding targets and KPIs.

Salary Range: $60,000 - $80,000 per annum, based on experience and location.

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