Digital Marketing Strategist for E-Commerce Growth

20 hours ago


Mumbai, Maharashtra, India The Content Lab Full time
About The Content Lab

The Content Lab is a leading digital first agency, production house and creative content studio providing innovative digital marketing and content solutions.

Our team is expanding, and we are looking for an experienced Digital Marketing Strategist to join us in Mumbai.

Job Overview

We are seeking a highly skilled Digital Marketing Strategist with expertise in driving online revenue growth for e-commerce brands. The successful candidate will develop and execute digital marketing strategies across multiple channels to drive business results.

Key Responsibilities
  • Work closely with the Brand Solutions and Performance Marketing teams to create data-driven digital marketing strategies
  • Monitor and evaluate key performance indicators (KPIs) for all marketing channels, including email, search engine marketing (SEM), search engine optimization (SEO), display advertising, retargeting, and affiliate marketing
  • Manage daily SEO and SEM marketing activities across multiple search engines, including researching, growing, and optimizing keyword portfolios and bid management strategies
  • Collaborate with affiliate networks to recruit new affiliates and increase engagement with existing ones
Requirements

To be successful in this role, you will need:

  • 2-3 years of experience in digital marketing, specifically in e-commerce and Shopify at a digital marketing agency
  • In-depth knowledge of organic search, paid search, and promotions, loyalty programs
  • Experience with mobile and social marketing, including apps, is a plus
  • Demonstrated commercial and industry acumen, excellent communication skills, both written and oral
  • Strong working knowledge of web analytics tools and ability to consolidate and analyze data from multiple sources
What We Offer

We offer a competitive salary of ₹8,00,000 - 12,00,000 per annum, a dynamic work environment, and opportunities for growth and professional development.



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